All market researchers are doing some level of marketing in an effort to grow their firms. It’s imperative. But are you doing it right? Are you maximizing the impact of what you’re doing? How do you go from ‘OK’ results to ‘awesome’?
On September 30, 2015 L&E hosted a webinar, Doing it Right: Tips & Tricks for the Top Marketing Tactics, with guest speaker Steve Henke, Founder of Harpeth Marketing.
In this fast-paced session, attendees received dozens of proven tips for getting the most from their:
- Email marketing
- Website & SEO
- Content marketing
- LinkedIn marketing
In addition, all webinar attendees received a complimentary copy of the eBook, The Top 10 Tips for the Top 10 Marketing Tactics: 100 Killer Marketing & Sales Ideas from Seven Different Experts.
About Steve Henke
He started as a technical sales representative for the DuPont Company, his first position after graduating from college. Over time, he moved into progressively more responsible positions in marketing, marketing & sales management and various executive positions.
In 1997, Steve was hired as head of marketing for Aegis Marketing Group, a business development company serving hospitals across the country. While there, he was promoted to EVP and COO. In those senior executive roles, he was responsible for managing marketing & sales and integrating them with the day-to-day operations of the company.
In 2001, he founded Marketing Mentor, a marketing consultancy serving businesses in the mid-South, one of which was 20|20 Research.
In 2005, he was brought in as President of 20|20 and led efforts that tripled annual revenues over the next six years. 20|20 was also named one of the 10 most innovative firms in the industry in the 2011 GreenBook Research Industry Trends Report.
He founded Harpeth Marketing in the Spring of 2012.