Whether you’re conducting qualitative or quantitative market research, the quality of your respondents is the most critical factor in your project’s success. Excellent recruiting is a three-way street requiring strong communication and understanding between the client, the market researcher and the recruiter. And because there are so many moving parts to recruiting, there are many ways that it can go wrong.Read more >
FREE On-Demand L&E Webinar
On June 26th, 2019 we hosted our second webinar of the year focusing on the topic of data quality. Want to learn what the leaders in our industry are doing to get better data, and therefore, getting better insights? Do you want them to explain how they improved their data as a result of actual research they performed to understand consumer behavior and study flaws to deliver better research outcomes?Read more >
Raleigh, NC – April 22, 2019 - L&E Research, the preferred choice for qualitative research in the U.S., is pleased to announce it will be opening an office in Austin, Texas on May 6th, 2019. The office will be a remodeled facility in the location formerly housed by Tammadge Market Research, including the addition of a 3rd multipurpose suite and a specially designed room for usability testing. The opening of the Austin facility gives L&E Research presence in the Southwest area of the US, in addition to the recent expansions this year in Denver, Colorado, Kansas City, Missouri and East Bay Area, California.Read more >
Raleigh, NC – April 1, 2019 - L&E Research, the preferred choice for qualitative research in the U.S., is pleased to announce its continued expansion with the recent addition of INGATHER Research & Sensory in Denver, Colorado. The addition of the Denver facility gives L&E Research ten facilities across the United States.
"We are excited to add the INGATHER Research team in Denver to our rapidly growing network of qualitative research solutions” said Brett Watkins, President of L&E Research.Read more >
L&E Technology Partners – A Deeper Look at Qual Research Technology – Webinar held on February 20, 2019
As the first webinar in our 2019 series, we focused on bringing some of our valued technology partners to the forefront. L&E has the opportunity to see the tremendous value that working with these partners brings to our qualitative work every day, so we wanted to share what we know hoping that spreading the word about what these partners can do, will add some value to your work as well!Read more >
Tagged: Qualitative Research, Market Research, Technology, Video Analytics, Virtual Wall, Webinar, Video Communities, Online Communities, Recruiting Partner, Data Collection, Machine Learning, Artificial Intelligence, Transcription
Focus groups and other qualitative research techniques are often used to generate ideas for new product development. In spite of this frequent application, it is notoriously difficult to bring eight, ten or even twelve strangers together for a discussion. Add to that the need to get them to open up and “be creative” about your brand, messaging or products and services, and you have a real challenge.Read more >
FREE on-demand L&E WEBINAR
On February 20th, 2019, we hosted our first webinar in our webinar series for 2019. We learned more about the technology companies that we have partnered with to make your research process not just easier, but seamless from start to finish. Our Research Design Engineer, Renee Wyckoff hosted this panel discussion and in this webinar you learn more about:
- Cloud-based collaboration platform from tech partner, Batterii
- Online Transcription Portal and Keyword Search from tech partner, Focus Forward
- The Virtual Aisle from tech partner, Informed Decisions Group (IDG)
- Video Analytics from tech partner, LivingLens
- Online insights communities/online research platform from tech partner, Recollective
Kansas City, MO, Walnut Creek, CA and Raleigh, NC - January 11, 2019 - L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its continued expansion with the recent acquisition of Q & A Research Inc.’s Focus Suites Division in Kansas City, Missouri and Walnut Creek (East Bay), California.Read more >
Automation has moved into the world of qualitative research, and it’s safe to say it’s here to stay. For years now, robots have threatened the jobs of quantitative researchers only, but now that the latest technology has crept into the world of qual, is your job at stake? Will robots, one day, replace the role of humans in qualitative research? Lucky for you, the answer is no. Robots are simply working with humans to better the insight for our clients, and for now, they are happily co-existing.Read more >
When it comes to inspiring actionable insight, video is the most engaging and convincing platform.
Hands down, video takes the win for the ultimate storytelling medium. And it’s only becoming more popular, and more powerful. More than 500 million hours of videos are consumed on YouTube each day, and nearly half of people watch over an hour of video on Facebook or YouTube every week.
If you’re looking for another wild statistic, more video content has been uploaded online within the past 30 days than the major US TV networks have produced within the past 30 years.Read more >