On the day recognizing our nation's veterans, we wanted to remind you that the season of giving starts today. As we've done in years past, L&E will be making a contribution to The Veterans Life Center (or the VLC), in lieu of holiday gifts for clients. The VLC provides housing, support, counseling and services to our nation's veterans returning from war, helping them put their history in the past, and putting a happy and productive life in their future. Here’s a two minute video on why the VLC’s work is so important to me and my family.Read more >
Free On-Demand Webinar - L&E Webinar Series
On September 23rd, 2020 we hosted our most popular webinar of the year and dove into discussion of the future trends of market research and the role of technology in qualitative (and quantitative) research. We discussed what the new normal is starting to look like for the market research world and what key brands are doing today to continue on with research. We added to our panel of guest speakers this year and had Barry Jennings from Microsoft and Sarah Snudden from AYTM join us to provide additional insights into the future of qual and quant technology. The dynamic duo from years past, Charlie Rader of P&G and Lenny Murphy of GreenBook was also part of our lively discussion as well.Read more >
Tagged: Quantitative Research, Qualitative Research, Market Research, mobile research, Technology, Webinar, Online Qualitative, Video Communities, Qualitative Research Recruiting, Artificial Intelligence
As so many are struggling with their businesses in this new reality we call COVID, we have all been confronted with the reality that the world has changed and a crisis is upon us. I wanted to share a chapter from a friend who has written a series of books on the subject of entrepreneurship. Called the “Decision Series,” Randy Nelson has authored two books (with two more on the way) on helping us navigate the business owner cycle. Here’s a chapter on crisis leadership, and what Randy learned from his time as submarine XO and later successful exit of two companies on how to deal with crisis.Read more >
We have reopened all of our offices and we have been busy sharing information and resources in virtual events and speaking sessions. You can learn more at this link about the types of studies we have been running in-person at our facilities.Read more >
Need to get in-store research done, but having trouble getting permission to get into a store? IDG's Life-Sized Virtual Aisle creates a lifelike in-store shopping experience nearly anywhere in the world. The Virtual Aisle enables in-store methodologies such as shop-alongs, in-depth interviews, eye-tracking, observations and basket metrics. IDG is one of L&E's trusted technology partners and together we are offering 25% off virtual aisle costs when a project is booked at one of the L&E facilities using the Virtual Aisle.
L&E will handle your recruiting and IDG will handle the Virtual Aisle service, helping you focus on your research
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Our research with participants from the L&E Research panel regarding their comfort level on returning to in-person research has wrapped up and the data is here! You can download our report directly (no form) by clicking here.Read more >
As a follow up to my post last week about communication, I discussed the 5 key tools that we used to help get everyone on the same page to become a remote workforce. In addition to those, I thought it would be useful to share some of the software/tech tools we use at L&E. So here they are, a few tools we use in our daily work, plus a few things we do as a company throughout the year to enhance our communication with one another.Read more >
As many on our team have written about tricks to help your day-to-day strategy on working from home, in this blog post - I’d like to talk more about the overall company and its approach to working as a team. So for those leading teams, or even companies and are dealing with a virtual workforce for the first time in this new “normal,” I’m talking to you!
For many, this rapid transition from working in an office to working at home has led to a lot of challenges. I am sure everyone is quickly realizing that the things that were likely taken for granted when everyone was in one space are now “oh wow” moments that have presented new challenges to leaders as to how to get their teams to continue to be productive, as well as measuring effectiveness.Read more >
We are in week #3 of our blog series, hopefully you are settling into some sort of routine to help you make your work day a little bit more manageable. Our focus this week is stress relief because let's be honest, the amount of stress and anxiety in our lives is quite high right now. We know you aren't going to meditate on top of a mountain (unless you live in the mountains!) like the stock photo we used for this blog post, but this is a fantastic visualization tool and/or image to look at daily. Some of us have probably never dealt with this kind of uncertainty so we wanted to share a couple "de-stresser" tips from our employees.Read more >
Kicking off week #2 of our blog series, were you able to get your workspace set up last week?
This week we will focus on establishing a routine. Whether you are a consistent schedule person or not, you probably had some sort of routine prior to this new way of life. Now everything is out of sorts and you may be dealing with the new challenges of working from home too. Working from home is like a puzzle, you need all the right pieces for everything to come together. One of those major puzzle pieces is establishing a routine in your new work environment, which also happens to be your home.Read more >