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L&E Webinar Series

3rd Annual Future Trends of Market Research and Technology

September 23, 2020

    Join us for our most popular webinar of the year at your own convenience (via on-demand) as we dive into discussion of the future trends of market research and the role of technology in qualitative (and quantitative) research. We will also discuss what the new normal is starting to look like for the market research world and what key brands are doing today to continue on with research. We’ve added to our panel of guest speakers this year and will have Barry Jennings from Microsoft and Sarah Snudden from AYTM to provide additional insights into the future of qual and quant technology. The dynamic duo from years past, Charlie Rader of P&G and Lenny Murphy of GreenBook will be part of our lively discussion as well.

      Barry Jennings

      Barry has more than three decades of experience in market research. He started in research while still in college… as a telephone survey researcher and later worked on international technology brand-related market research at Millward Brown IntelliQuest.  He spent 18 years at Dell in research positions that covered almost every product the company produced.  Next, Barry moved into the mobile space by joining BlackBerry, where he was head of market research and competitive intelligence focused on business to business solutions. At Microsoft, Barry and his team deliver insights to drive the company’s cloud marketing and commercial business planning groups. Barry’s research focus includes cloud computing, data platform, AI, development tools, and other enterprise solutions. Read more

      Charlie Rader

      Charlie is a Digital Insights Designer for P&G supporting the FemCare business. As a 23 year veteran researcher… in the consumer research space, he consults with research teams to clarify their research objectives, determining best methodologies, liaising with suppliers to execute with excellence, and helping to drive decisions with the data. He also helps lead the 300+ members of the Digital /Virtual/ Social Special Interest Team, and specializes in online qualitative tools, video analysis, mobile based tools, and behavioral research. Read more

      Sarah Snudden

      Sarah leads Digital Transformation at aytm, where she focuses on enabling people to embrace agile insights… to benefit their business. She has spent the majority of her career helping big brands be more consumer-centric–including work at Keurig Dr Pepper, Seventh Generation and Clorox. She has always been curious about why people do what they do, and she has an MS in Marketing Research with a focus on Behavioral Economics and a BA in Latin American Studies. Read more

      Lenny Murphy

      Leonard ‚”Lenny” Murphy has been in the Market Research industry for over 15 years in various senior level roles, most notably… as CEO of full service agency Rockhopper Research, CEO of tech-driven start-up BrandScan360, and Senior Partner of strategic consultancy Gen2 Advisors. A major aspect of his work focuses on collaborating with multiple organizations to help advance innovation and strategic positioning of the market research industry, most prominently as the Editor-in-Chief of the GreenBook Blog and GreenBook Research Industry Trends Report, 2 of the most widely read and influential publications in the global insights industry. Mr. Murphy is a key consultant to numerous insight-focused organizations on both the supplier and client side and an advisor to several technology focused start-ups via his consulting practice. He is involved with multiple organizations including the Insight Innovation Exchange, The ARF, NY AMA, NewMR & MRGA. He also Chairs and produces conferences globally and speaks about the future of insights and how to deliver maximum business impact at many events annually. He lives in Atlanta, GA with his 6 (yes, 6!) children, Should- be-Sainted wife, and 3 clinically insane cats. Read more

      Event Details

      Guest Speakers: 
        • Barry Jennings, Director, Cloud and Commercial Business Planning Insights for Microsoft Customer and Market Research
        • Charlie Rader, Digital Insights Designer at Procter & Gamble
        • Sarah Snudden, VP of Digital Transformation at AYTM
        • Lenny Murphy, Executive Editor & Producer at GreenBook

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