Free On-Demand Webinar - L&E Webinar Series

On September 23rd, 2020 we hosted our most popular webinar of the year and dove into discussion of the future trends of market research and the role of technology in qualitative (and quantitative) research. We discussed what the new normal is starting to look like for the market research world and what key brands are doing today to continue on with research. We added to our panel of guest speakers this year and had Barry Jennings from Microsoft and Sarah Snudden from AYTM join us to provide additional insights into the future of qual and quant technology. The dynamic duo from years past, Charlie Rader of P&G and Lenny Murphy of GreenBook was also part of our lively discussion as well.

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Tagged: Quantitative Research, Qualitative Research, Market Research, mobile research, Technology, Webinar, Online Qualitative, Video Communities, Qualitative Research Recruiting, Artificial Intelligence

Free On-Demand Webinar - L&E Webinar Series

On March 18th, 2020, we hosted our first webinar of the year. In this on-demand webinar you will learn about the newest technology companies that L&E has partnered with to make your research process not just easier, but seamless from start to finish.

Our Research Design Engineer, Renee Wyckoff, hosted this panel discussion and in this webinar you will get a brief overview of the functionality of each tech tool:

• Quantitative market research survey platform from tech partner, AYTM (Ask Your Target Market)
• Qualitative insights platform from tech partner, QualSights 
• Hear about real use case scenarios from each tech partner and how it can apply to your projects - including how COVID-19 has effected the research industry and what you can do to keep your projects moving along!

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Tagged: Quantitative Research, Qualitative Research, Market Research, mobile research, Technology, Webinar, Online Qualitative, Video Communities, Qualitative Research Recruiting, Artificial Intelligence

Free On-Demand L&E Webinar

On September 18th, 2019 we hosted our most popular webinar of the year. We are brought back our most popular webinar from 2018 and the topic of technology in qualitative research! Last year we discussed how technology is bringing researchers, stakeholders and brands closer than ever to their consumers. In this webinar we circled back with Charlie and Lenny to learn what's on the horizon in the industry with key technology. This webinar is sure to be fun with this duo!

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Tagged: Quantitative Research, Qualitative Research, Market Research, Technology, Webinar

FREE On-Demand L&E Webinar

On June 26th, 2019 we hosted our second webinar of the year focusing on the topic of data quality. Want to learn what the leaders in our industry are doing to get better data, and therefore, getting better insights? Do you want them to explain how they improved their data as a result of actual research they performed to understand consumer behavior and study flaws to deliver better research outcomes?

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Tagged: Quantitative Research, Qualitative Research, Market Research, Webinar, Respondents, Participants, Data Collection, Emotion

Webinar Summary

L&E Technology Partners – A Deeper Look at Qual Research Technology – Webinar held on February 20, 2019

As the first webinar in our 2019 series, we focused on bringing some of our valued technology partners to the forefront.  L&E has the opportunity to see the tremendous value that working with these partners brings to our qualitative work every day, so we wanted to share what we know hoping that spreading the word about what these partners can do, will add some value to your work as well! 

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Tagged: Qualitative Research, Market Research, Technology, Video Analytics, Virtual Wall, Webinar, Video Communities, Online Communities, Recruiting Partner, Data Collection, Machine Learning, Artificial Intelligence, Transcription

FREE on-demand L&E WEBINAR

On February 20th, 2019, we hosted our first webinar in our webinar series for 2019. We learned more about the technology companies that we have partnered with to make your research process not just easier, but seamless from start to finish. Our Research Design Engineer, Renee Wyckoff hosted this panel discussion and in this webinar you learn more about:

• Cloud-based collaboration platform from tech partner, Batterii
• Online Transcription Portal and Keyword Search from tech partner, Focus Forward

• The Virtual Aisle from tech partner, Informed Decisions Group (IDG)
• Video Analytics from tech partner, LivingLens
• Online insights communities/online research platform from tech partner, Recollective

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Tagged: Qualitative Research, Market Research, Virtual Reality, Technology, Video Analytics, Virtual Wall, Webinar, Online Qualitative, Remote Research, Online Communities, Emotion

Webinar Series Summary

6 Steps to Perfect Qual: Step 6 - Maintaining Client Relationships – Webinar held on November 14, 2018

In this webinar in our series, we focused on Maintaining Client Relationships. We had the opportunity to chat with three panelists who are beyond experts on this topic. First up, Megan Nerz. Megan has been in the research business for about 35 years, and during that time, founded MLN Research, a small qualitative house with 5 moderators/researchers. Megan’s background is in psychology and applied communications research. Next is Sherry Behnke, Consumer Insights Manager with Kimberly-Clark Corporation.

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Tagged: Qualitative Research, Market Research, Technology, Webinar, Recruiting Partner, Client Relationships

FREE ON-DEMAND L&E WEBINAR

On November 14th, 2018, L&E hosted our final webinar in our webinar series for 2018. The topic was maintaining client relationships. 

Guest Speakers: 

• Sherry Behnke, Consumer Insights Manager, Kimberly-Clark
• Megan Nerz, Market Research Consultant/Owner of MLN Research
• Merrill Dubrow, President/CEO, M/A/R/C Research

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Tagged: Qualitative Research, Market Research, Webinar, Client Relationships

Webinar Series Summary

Emerging Methods in Qualitative Research Technology Webinar – Webinar held on September 18, 2018

I have to say, this was definitely our most entertaining webinar to date!  We laughed a lot, and even had one of our panelists sing briefly!  In this next webinar in our series, focusing on Emerging Methods in Qual Technology, we got to spend some time with two very engaging experts in our industry.  First up, Charlie Rader, Digital Insights Designer at Procter & Gamble.  Then, someone a lot of us already know very well, Lenny Murphy, Executive Editor & Producer at GreenBook.

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Tagged: Qualitative Research, Market Research, Virtual Reality, Technology, Video Analytics, Webinar, Video Communities, Artificial Intelligence

Free on-demand L&E Webinar

On September 18, 2018, L&E hosted our fourth webinar in our webinar series for 2018 with Charlie Rader and Lenny Murphy as our panelists. The topic of this webinar was on the latest technologies in qualitative research.

• Guest Speakers: 
  
  • Charlie Rader, Digital Insights Designer at Procter & Gamble
  • Lenny Murphy, Executive Editor & Producer at GreenBook

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Tagged: Qualitative Research, Market Research, Technology, Webinar