L&E Webinar Series

On March 18th, 2020 at 12 p.m. ET we will be hosting our first webinar of the year. Learn about the newest technology companies that L&E has partnered with to make your research process not just easier, but seamless from start to finish.

Our Research Design Engineer, Renee Wyckoff, will be hosting this panel discussion and in this webinar you will get a brief overview of the functionality of each tech tool:

• Quantitative market research survey platform from tech partner, AYTM (Ask Your Target Market)
• Qualitative insights platform from tech partner, QualSights 
• Hear about real use case scenarios from each tech partner and how it can apply to your projects
• 15 minutes of Q&A at the end of the discussion so bring your questions, we would love to answer them!

Free On-Demand L&E Webinar

On September 18th, 2019 we hosted our most popular webinar of the year. We are brought back our most popular webinar from 2018 and the topic of technology in qualitative research! Last year we discussed how technology is bringing researchers, stakeholders and brands closer than ever to their consumers. In this webinar we circled back with Charlie and Lenny to learn what's on the horizon in the industry with key technology. This webinar is sure to be fun with this duo!

FREE On-Demand L&E Webinar

On June 26th, 2019 we hosted our second webinar of the year focusing on the topic of data quality. Want to learn what the leaders in our industry are doing to get better data, and therefore, getting better insights? Do you want them to explain how they improved their data as a result of actual research they performed to understand consumer behavior and study flaws to deliver better research outcomes?

Webinar Summary

L&E Technology Partners – A Deeper Look at Qual Research Technology – Webinar held on February 20, 2019

As the first webinar in our 2019 series, we focused on bringing some of our valued technology partners to the forefront.  L&E has the opportunity to see the tremendous value that working with these partners brings to our qualitative work every day, so we wanted to share what we know hoping that spreading the word about what these partners can do, will add some value to your work as well! 

FREE on-demand L&E WEBINAR

On February 20th, 2019, we hosted our first webinar in our webinar series for 2019. We learned more about the technology companies that we have partnered with to make your research process not just easier, but seamless from start to finish. Our Research Design Engineer, Renee Wyckoff hosted this panel discussion and in this webinar you learn more about:

• Cloud-based collaboration platform from tech partner, Batterii
• Online Transcription Portal and Keyword Search from tech partner, Focus Forward

• The Virtual Aisle from tech partner, Informed Decisions Group (IDG)
• Video Analytics from tech partner, LivingLens
• Online insights communities/online research platform from tech partner, Recollective

Webinar Series Summary

6 Steps to Perfect Qual: Step 6 - Maintaining Client Relationships – Webinar held on November 14, 2018

In this webinar in our series, we focused on Maintaining Client Relationships. We had the opportunity to chat with three panelists who are beyond experts on this topic. First up, Megan Nerz. Megan has been in the research business for about 35 years, and during that time, founded MLN Research, a small qualitative house with 5 moderators/researchers. Megan’s background is in psychology and applied communications research. Next is Sherry Behnke, Consumer Insights Manager with Kimberly-Clark Corporation.

FREE ON-DEMAND L&E WEBINAR

On November 14th, 2018, L&E hosted our final webinar in our webinar series for 2018. The topic was maintaining client relationships. 

Guest Speakers: 

• Sherry Behnke, Consumer Insights Manager, Kimberly-Clark
• Megan Nerz, Market Research Consultant/Owner of MLN Research
• Merrill Dubrow, President/CEO, M/A/R/C Research

Webinar Series Summary

Emerging Methods in Qualitative Research Technology Webinar – Webinar held on September 18, 2018

I have to say, this was definitely our most entertaining webinar to date!  We laughed a lot, and even had one of our panelists sing briefly!  In this next webinar in our series, focusing on Emerging Methods in Qual Technology, we got to spend some time with two very engaging experts in our industry.  First up, Charlie Rader, Digital Insights Designer at Procter & Gamble.  Then, someone a lot of us already know very well, Lenny Murphy, Executive Editor & Producer at GreenBook.

Free on-demand L&E Webinar

On September 18, 2018, L&E hosted our fourth webinar in our webinar series for 2018 with Charlie Rader and Lenny Murphy as our panelists. The topic of this webinar was on the latest technologies in qualitative research.

• Guest Speakers: 
  
  • Charlie Rader, Digital Insights Designer at Procter & Gamble
  • Lenny Murphy, Executive Editor & Producer at GreenBook

 6 Steps to Perfect Qual Webinar Series Summary

Step 4 and 5 – Qualitative Analysis and Insight Communication Webinar – Webinar held on June 6, 2018

It’s going to be hard to top this one!  In this recent webinar in our series, focusing on Qualitative Analysis and Insight Communication, we had the opportunity to chat with three extremely knowledgeable panelists on these topics. First up, Shaun Stripling who most recently left Mullen Lowe as Chief Strategy Officer, and was the Global Director of an insight consultancy called Frank About Women where she oversaw six countries of female-focused marketing efforts. Next, we had Walt Barron, Chief Strategy Officer at McKinney. Walt was a journalist in a previous life until he switched over to advertising about 19 years ago. He went to the VCU Brandcenter and has worked in agencies ever since.  Last, but certainly not least, Joan Lewis. Joan started out with Procter & Gamble, doing everything from upstream innovation to brand work and advertising in media, along with partnerships with retailers. Most recently, she’s been doing Boards of Directors work for a variety of for-profit companies, including three companies in the research, insights and analytics industry.  All of this experience in the industry totaling about 30 years!!