24 Oct 2019

Is your qualitative research helpful or harmful? | New White Paper from L&E

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Is your qualitative research helpful or harmful?

Recent trends in the market research industry show that more and more researchers are looking to quantitative panels to complete qualitative research. The hope is that quant panels will reduce costs and save time, but are they actually faster and cheaper, and what is the quality of the data they generate?

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Tagged: Quantitative Research, Qualitative Research, Market Research, Video Analytics, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data, Emotion, Video

12 Dec 2018

The power of video

When it comes to inspiring actionable insight, video is the most engaging and convincing platform.

Hands down, video takes the win for the ultimate storytelling medium. And it’s only becoming more popular, and more powerful. More than 500 million hours of videos are consumed on YouTube each day, and nearly half of people watch over an hour of video on Facebook or YouTube every week.

If you’re looking for another wild statistic, more video content has been uploaded online within the past 30 days than the major US TV networks have produced within the past 30 years.

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Tagged: Qualitative Research, Market Research, Video Analytics, Storytelling, Transcription, Video

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