12 Aug 2019

Webinar | Updates in Qualitative Research Technology

Free On-Demand L&E Webinar

On September 18th, 2019 we hosted our most popular webinar of the year. We are brought back our most popular webinar from 2018 and the topic of technology in qualitative research! Last year we discussed how technology is bringing researchers, stakeholders and brands closer than ever to their consumers. In this webinar we circled back with Charlie and Lenny to learn what's on the horizon in the industry with key technology. This webinar is sure to be fun with this duo!

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Tagged: Quantitative Research, Qualitative Research, Market Research, Technology, Webinar

07 Mar 2019

Renee’s Takeaways - Get the scoop on L&E's Tech Partners Webinar!

Webinar Summary

L&E Technology Partners – A Deeper Look at Qual Research Technology – Webinar held on February 20, 2019

As the first webinar in our 2019 series, we focused on bringing some of our valued technology partners to the forefront.  L&E has the opportunity to see the tremendous value that working with these partners brings to our qualitative work every day, so we wanted to share what we know hoping that spreading the word about what these partners can do, will add some value to your work as well! 

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Tagged: Qualitative Research, Market Research, Technology, Video Analytics, Virtual Wall, Webinar, Video Communities, Online Communities, Recruiting Partner, Data Collection, Machine Learning, Artificial Intelligence, Transcription

29 Jan 2019

Webinar | L&E Technology Partners - A Deeper Look at Qual Research Technology

FREE on-demand L&E WEBINAR

On February 20th, 2019, we hosted our first webinar in our webinar series for 2019. We learned more about the technology companies that we have partnered with to make your research process not just easier, but seamless from start to finish. Our Research Design Engineer, Renee Wyckoff hosted this panel discussion and in this webinar you learn more about:

  • Cloud-based collaboration platform from tech partner, Batterii
  • Online Transcription Portal and Keyword Search from tech partner, Focus Forward
  • The Virtual Aisle from tech partner, Informed Decisions Group (IDG)
  • Video Analytics from tech partner, LivingLens
  • Online insights communities/online research platform from tech partner, Recollective
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Tagged: Qualitative Research, Market Research, Virtual Reality, Technology, Video Analytics, Virtual Wall, Webinar, Online Qualitative, Remote Research, Online Communities, Emotion

04 Dec 2018

Renee’s Takeaways - Get the scoop on L&E's Final Webinar of 2018!

Webinar Series Summary

6 Steps to Perfect Qual: Step 6 - Maintaining Client Relationships – Webinar held on November 14, 2018

In this webinar in our series, we focused on Maintaining Client Relationships. We had the opportunity to chat with three panelists who are beyond experts on this topic. First up, Megan Nerz. Megan has been in the research business for about 35 years, and during that time, founded MLN Research, a small qualitative house with 5 moderators/researchers. Megan’s background is in psychology and applied communications research. Next is Sherry Behnke, Consumer Insights Manager with Kimberly-Clark Corporation.

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Tagged: Qualitative Research, Market Research, Technology, Webinar, Recruiting Partner, Client Relationships

10 Oct 2018

Renee’s Takeaways - Get the scoop on L&E's Tech Webinar!

Webinar Series Summary

Emerging Methods in Qualitative Research Technology Webinar – Webinar held on September 18, 2018

I have to say, this was definitely our most entertaining webinar to date!  We laughed a lot, and even had one of our panelists sing briefly!  In this next webinar in our series, focusing on Emerging Methods in Qual Technology, we got to spend some time with two very engaging experts in our industry.  First up, Charlie Rader, Digital Insights Designer at Procter & Gamble.  Then, someone a lot of us already know very well, Lenny Murphy, Executive Editor & Producer at GreenBook.

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Tagged: Qualitative Research, Market Research, Virtual Reality, Technology, Video Analytics, Webinar, Video Communities, Artificial Intelligence

25 Sep 2018

Webinar | L&E Webinar Series: Emerging Methods in Qualitative Research Technology

Free on-demand L&E Webinar

On September 18, 2018, L&E hosted our fourth webinar in our webinar series for 2018 with Charlie Rader and Lenny Murphy as our panelists. The topic of this webinar was on the latest technologies in qualitative research.

  • Guest Speakers: 
    • Charlie Rader, Digital Insights Designer at Procter & Gamble
    • Lenny Murphy, Executive Editor & Producer at GreenBook
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Tagged: Qualitative Research, Market Research, Technology, Webinar

07 Sep 2018

Emerging Methods in Qualitative Research Technology | New White Paper from L&E

Emerging Methods in Qualitative Research Technology

Landing a full 360 view of the consumer

White Paper Download

Technology is bringing researchers, stakeholders and brands closer than ever to their consumers. 

Small consultative researchers and corporate researchers alike need to provide the same impact from their research. Now, no matter the magnitude of your project or depth of your team, you can provide the same actionable insight with support from new qualitative research technology. 

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Tagged: Qualitative Research, Market Research, Neuromarketing, Virtual Reality, Technology

18 Jul 2018

Renee’s Takeaways - Q2 Quarterly Roundup

 

1. Regarding sharing qualitative insights – When we share our insights with clients, we want to keep it fresh, and keep them engaged throughout our journey. We heard directly from our expert panel during our June webinar “Qualitative Analysis and Insight Communication” about their experiences, and things they’ve learned. Here are just a few -

  • Be sure to incorporate the use of multimedia to keep your presentation interesting.
  • If you can, put yourself in the consumer’s shoes. Immerse yourself in their experience, go through their exercise, walk through it the way they would. By doing this, not only do you have the data to share, but you have a unique perspective to share your insights.
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Tagged: Focus Groups, Qualitative Research, Market Research, Technology, Respondents, Happiness, Qualitative Analysis, Insight Communication

27 Jun 2018

Renee’s Takeaways - Get the scoop on L&E's Qual Analysis and Insight Communication Webinar!

 6 Steps to Perfect Qual Webinar Series Summary

Step 4 and 5 – Qualitative Analysis and Insight Communication Webinar – Webinar held on June 6, 2018

It’s going to be hard to top this one!  In this recent webinar in our series, focusing on Qualitative Analysis and Insight Communication, we had the opportunity to chat with three extremely knowledgeable panelists on these topics. First up, Shaun Stripling who most recently left Mullen Lowe as Chief Strategy Officer, and was the Global Director of an insight consultancy called Frank About Women where she oversaw six countries of female-focused marketing efforts. Next, we had Walt Barron, Chief Strategy Officer at McKinney. Walt was a journalist in a previous life until he switched over to advertising about 19 years ago. He went to the VCU Brandcenter and has worked in agencies ever since.  Last, but certainly not least, Joan Lewis. Joan started out with Procter & Gamble, doing everything from upstream innovation to brand work and advertising in media, along with partnerships with retailers. Most recently, she’s been doing Boards of Directors work for a variety of for-profit companies, including three companies in the research, insights and analytics industry.  All of this experience in the industry totaling about 30 years!! 

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Tagged: Qualitative Research, Market Research, Technology, Webinar, Qualitative Analysis, Qualitative Data, Insight Communication

23 Apr 2018

Renee’s Takeaways - Get the scoop on L&E's Qual Research Recruiting Webinar!

webinarsummaryblog.jpg

 6 Steps to Perfect Qual Webinar Series Summary

Step 2 – Qualitative Research Recruiting Webinar – Webinar held on April 11, 2018

Let’s add another webinar filled with great information to the books!  In this webinar in our series, we focused on Qualitative Recruitment and got to spend some time with three experts in our industry.  First up, Teressa Johnnson, Director, Sensory Science and Technical Support at The Wendy’s Company.  Next, Heather Hall, Vice President of Project Management at Illumination Research.  And last but not least, our very own Brett Watkins, CEO and President of L&E Research. 

In this webinar, we focused on Q&A based around Qualitative Recruitment, tips to help your recruiting go as smoothly as possible, and also help ward off any issues before they become issues starting with the design process.

Here’s what our panelists had to say!

1. We started by asking about kicking off a new project with a recruiting partner.  What might our panelists be able to share with an amateur researcher in regards to getting recruiting started off on the right foot?

  • Partner, partner, partner! You want to be sure to work with recruiting companies who not only care about helping YOU be successful, but who also align with your core values. In any good relationship, personal or business, communication and honesty are key elements to be able to have a true partnership.   In the end, you’ll want to be sure that you can trust your partner to do what is best for your project.
  • Be clear about your expectations for the recruit right from the start! Have a discussion about who your ideal respondent is. Ask your recruiting partner if they have any past experience with the population you are trying to reach, and if they can offer and advice on the best ways to reach them.
  • Ask your recruiting partner what their plan is to find your population. If plan A does not work, what’s plan B?  Having this mapped out at the beginning, will help keep your recruiting from getting hung up, and keep the process moving along.

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Tagged: Qualitative Research, Market Research, Technology, Webinar, Qualitative Research Design, Recruiting Partner, Qualitative Research Recruiting

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