6 Steps to Perfect Qual Webinar Series Summary
Step 2 – Qualitative Research Recruiting Webinar – Webinar held on April 11, 2018
Let’s add another webinar filled with great information to the books! In this webinar in our series, we focused on Qualitative Recruitment and got to spend some time with three experts in our industry. First up, Teressa Johnnson, Director, Sensory Science and Technical Support at The Wendy’s Company. Next, Heather Hall, Vice President of Project Management at Illumination Research. And last but not least, our very own Brett Watkins, CEO and President of L&E Research.
In this webinar, we focused on Q&A based around Qualitative Recruitment, tips to help your recruiting go as smoothly as possible, and also help ward off any issues before they become issues starting with the design process.
Here’s what our panelists had to say!
1. We started by asking about kicking off a new project with a recruiting partner. What might our panelists be able to share with an amateur researcher in regards to getting recruiting started off on the right foot?
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- Partner, partner, partner! You want to be sure to work with recruiting companies who not only care about helping YOU be successful, but who also align with your core values. In any good relationship, personal or business, communication and honesty are key elements to be able to have a true partnership. In the end, you’ll want to be sure that you can trust your partner to do what is best for your project.
- Be clear about your expectations for the recruit right from the start! Have a discussion about who your ideal respondent is. Ask your recruiting partner if they have any past experience with the population you are trying to reach, and if they can offer and advice on the best ways to reach them.
- Ask your recruiting partner what their plan is to find your population. If plan A does not work, what’s plan B? Having this mapped out at the beginning, will help keep your recruiting from getting hung up, and keep the process moving along.