We have reopened all of our offices and we have been busy sharing information and resources in virtual events and speaking sessions. You can learn more at this link about the types of studies we have been running in-person at our facilities.Read more >
Our research with participants from the L&E Research panel regarding their comfort level on returning to in-person research has wrapped up and the data is here! You can download our report directly (no form) by clicking here.Read more >
Free On-Demand Webinar - L&E Webinar Series
On March 18th, 2020, we hosted our first webinar of the year. In this on-demand webinar you will learn about the newest technology companies that L&E has partnered with to make your research process not just easier, but seamless from start to finish.
Our Research Design Engineer, Renee Wyckoff, hosted this panel discussion and in this webinar you will get a brief overview of the functionality of each tech tool:
- Quantitative market research survey platform from tech partner, AYTM (Ask Your Target Market)
- Qualitative insights platform from tech partner, QualSights
- Hear about real use case scenarios from each tech partner and how it can apply to your projects - including how COVID-19 has effected the research industry and what you can do to keep your projects moving along!
Tagged: Quantitative Research, Qualitative Research, Market Research, mobile research, Technology, Webinar, Online Qualitative, Video Communities, Qualitative Research Recruiting, Artificial Intelligence
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L&E's journey to understanding our research participants
Is great qualitative research recruiting important to you? We hear from clients that great recruiting ranks pretty high, which means quite a bit to L&E since we are passionate about recruitment.Read more >
Comparing recruiting from the L&E qualitative panel to recruiting from a quantitative panel
If you downloaded our white paper Is your qualitative research helpful or harmful? and you'd like to learn more about the research that was conducted, look no further then the report done by Insight and Measurement's David F. Harris. He compared recruiting 30 people from the L&E qualitative panel to 30 people recruited from a quantitative panel for a two-day online qualitative study.Read more >
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Is your qualitative research helpful or harmful?
Recent trends in the market research industry show that more and more researchers are looking to quantitative panels to complete qualitative research. The hope is that quant panels will reduce costs and save time, but are they actually faster and cheaper, and what is the quality of the data they generate?Read more >
Tagged: Quantitative Research, Qualitative Research, Market Research, Video Analytics, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data, Emotion, Video
Free On-Demand L&E Webinar
On September 18th, 2019 we hosted our most popular webinar of the year. We are brought back our most popular webinar from 2018 and the topic of technology in qualitative research! Last year we discussed how technology is bringing researchers, stakeholders and brands closer than ever to their consumers. In this webinar we circled back with Charlie and Lenny to learn what's on the horizon in the industry with key technology. This webinar is sure to be fun with this duo!Read more >
FREE On-Demand L&E Webinar
On June 26th, 2019 we hosted our second webinar of the year focusing on the topic of data quality. Want to learn what the leaders in our industry are doing to get better data, and therefore, getting better insights? Do you want them to explain how they improved their data as a result of actual research they performed to understand consumer behavior and study flaws to deliver better research outcomes?Read more >
Quantitative and Qualitative – Not Much Longer.
Most that have been in the research industry for more than a couple of years have experienced the following situation as we’ve sat behind the glass with our client:
- Marketing: Did you hear what that person just said. That’s brilliant. That’s our solution.
- Researcher: That was good, but it’s just one voice. We are exploring right now. We’ll validate this idea in the next phase.
- Marketing: I think we have our answer.
Much has been written about, discussed, and broadcast about the apparent failure of public opinion and political polling in 2017.
To be clear, there was not an issue with the data in the U.S. election; almost all reputable polls were within the margin of error nationally. There were certainly issues with the interpretation of the results, and challenges associated with trying to translate national polls into state results for an Electoral College projection.Read more >