25 Jun 2020

Resources & Speaking Sessions

 

We have reopened all of our offices and we have been busy sharing information and resources in virtual events and speaking sessions. You can learn more at this link about the types of studies we have been running in-person at our facilities.

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Tagged: Quantitative Research, Qualitative Research, Market Research, Online Communities, Qualitative Research Recruiting, Qualitative Data

11 Jun 2020

L&E's Post COVID-19 Research | New Report & Video

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Our research with participants from the L&E Research panel regarding their comfort level on returning to in-person research has wrapped up and the data is here! You can download our report directly (no form) by clicking here.

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Tagged: Quantitative Research, Qualitative Research, Market Research, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data

19 Nov 2019

Research on Research | New White Paper

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L&E's journey to understanding our research participants

Is great qualitative research recruiting important to you? We hear from clients that great recruiting ranks pretty high, which means quite a bit to L&E since we are passionate about recruitment.

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Tagged: Quantitative Research, Qualitative Research, Market Research, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data

06 Nov 2019

Comparing Recruiting | New Report

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Comparing recruiting from the L&E qualitative panel to recruiting from a quantitative panel

If you downloaded our white paper Is your qualitative research helpful or harmful? and you'd like to learn more about the research that was conducted, look no further then the report done by Insight and Measurement's David F. Harris. He compared recruiting 30 people from the L&E qualitative panel to 30 people recruited from a quantitative panel for a two-day online qualitative study.

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Tagged: Quantitative Research, Qualitative Research, Market Research, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data

24 Oct 2019

Is your qualitative research helpful or harmful? | New White Paper from L&E

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Is your qualitative research helpful or harmful?

Recent trends in the market research industry show that more and more researchers are looking to quantitative panels to complete qualitative research. The hope is that quant panels will reduce costs and save time, but are they actually faster and cheaper, and what is the quality of the data they generate?

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Tagged: Quantitative Research, Qualitative Research, Market Research, Video Analytics, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data, Emotion, Video

09 Oct 2018

Isobar Overview - L&E Tech Partner On-Demand Webinar Series

Following our webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each of our technology partners. We are continuing on with Mindsight Direct by Isobar and Renee Wyckoff's (our Research Design Engineer) summary of how this powerful tool shows what unlocks the motivations behind every consumer choice.

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Tagged: Qualitative Research, Market Research, Qualitative Data, Emotion

25 Sep 2018

Aha! Overview - L&E Tech Partner On-Demand Webinar Series

Following our webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each of our technology partners. We are continuing on with Aha! and Renee Wyckoff's (our Research Design Engineer) summary of how this interactive asynchronous online qual platform can be utilized in several different ways for just about any type of qual, and sometimes quant research.

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Tagged: Qualitative Research, Market Research, Qualitative Data

21 Sep 2018

Focus Forward Overview - L&E Tech Partner On-Demand Webinar Series

Following our webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each of our technology partners. We are continuing on with Focus Forward and Renee Wyckoff's (our Research Design Engineer) summary of how they offer an online transcription portal and keyword search so you can identify themes for reporting.

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Tagged: Qualitative Research, Market Research, Qualitative Data, Transcription, Keyword Search

28 Aug 2018

LivingLens Overview - L&E Tech Partner On-Demand Webinar Series

In anticipation of our upcoming webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each of our technology partners. We are kicking things off with LivingLens and Renee Wyckoff's (our Research Design Engineer) summary of how this powerful video tool incorporates speech to text analytics to help qualitative researchers turn video uploaded by respondents into actionable insights!  

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Tagged: Qualitative Research, Market Research, Video Analytics, Qualitative Data

31 Jul 2018

Visualizing research to make an impact - Practical tips for getting the most out of PowerPoint

When the large amount of information behind quality research is transformed into a story, the story needs to be complemented with high quality design to ensure it is optimized for client engagement.

Visualizing data in quantitative research gets a lot of attention in the insight industry. But communicating qualitative insight requires the same level of attention to visual communication and design. It just comes in the form of (a lot of) words and verbatim, which need to be organized and structured into a well-designed visual representation in order to make an impact. From visualizing direct consumer quotes to Word Clouds, the design skills behind communicating qualitative research should be pushed.

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Tagged: Qualitative Research, Market Research, Qualitative Data, Insight Communication, Storytelling

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