21 Sep 2016

L&E Webinar | The Participation Game: How & Why Millennial Consumers Adopt Brands

Digital connectivity has changed the way we interact with one another – people no longer want to consume marketing, they want to participate in brands. To connect with people, brands must first develop a true understanding of how they interact with the world around them. The key for marketers is then engaging with people the way that they interact naturally: ceasing to market to consumers and instead inviting people to participate in the brand. 

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Tagged: Marketing, millennials

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