Digital connectivity has changed the way we interact with one another – people no longer want to consume marketing, they want to participate in brands. To connect with people, brands must first develop a true understanding of how they interact with the world around them. The key for marketers is then engaging with people the way that they interact naturally: ceasing to market to consumers and instead inviting people to participate in the brand.Read more >
By: Steve Henke, President & Founder of Harpeth Marketing
Imagine you work for a small-to-mid-size firm with a small – but active – marketing program. You have a solid website, you blog weekly, send out a monthly email blast, post to social media daily (LinkedIn and Twitter) and even produce a webinar once each quarter. Pretty good stuff!
But here’s the thing… if all of those tactics are not working together, you might not be achieving the kind of results you could be.Read more >