Raleigh, NC – March 2, 2020 - L&E Research, the preferred choice for qualitative research in the U.S., is pleased to announce its continued expansion with the recent addition of New York Consumer Center in New York, New York. The addition of the midtown Manhattan facility gives L&E Research presence in the Northeast area of the US, in addition to the recent expansions last year in Austin, Texas, Denver, Colorado, Kansas City, Missouri and East Bay Area, California.

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Raleigh, NC – April 22, 2019 - L&E Research, the preferred choice for qualitative research in the U.S., is pleased to announce it will be opening an office in Austin, Texas on May 6th, 2019. The office will be a remodeled facility in the location formerly housed by Tammadge Market Research, including the addition of a 3rd multipurpose suite and a specially designed room for usability testing. The opening of the Austin facility gives L&E Research presence in the Southwest area of the US, in addition to the recent expansions this year in Denver, Colorado, Kansas City, Missouri and East Bay Area, California.

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Raleigh, NC – April 1, 2019 - L&E Research, the preferred choice for qualitative research in the U.S., is pleased to announce its continued expansion with the recent addition of INGATHER Research & Sensory in Denver, Colorado. The addition of the Denver facility gives L&E Research ten facilities across the United States.

"We are excited to add the INGATHER Research team in Denver to our rapidly growing network of qualitative research solutions” said Brett Watkins, President of L&E Research. 

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Kansas City, MO, Walnut Creek, CA and Raleigh, NC - January 11, 2019 - L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its continued expansion with the recent acquisition of Q & A Research Inc.’s Focus Suites Division in Kansas City, Missouri and Walnut Creek (East Bay), California.

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One of the most critical elements to ensuring market research project success is to make sure you have the right respondents. Whether your project is qualitative or quantitative, if the participants do not have the information you need – or can’t express it – you’ve lost not only a battle, but the war. In addition to clearly specifying the characteristics and specifics about your qualified respondents, the location of your research is also important.

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In qualitative research, variety is the spice of life. Moderators are particularly sensitive to the number of participants in their groups. Some firmly believe that twelve is the right number. Others are more comfortable with eight. The reasons for these preferences include:

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