Is your qualitative research helpful or harmful?
Recent trends in the market research industry show that more and more researchers are looking to quantitative panels to complete qualitative research. The hope is that quant panels will reduce costs and save time, but are they actually faster and cheaper, and what is the quality of the data they generate?
Read more >Tagged: Quantitative Research, Qualitative Research, Market Research, Video Analytics, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data, Emotion, Video
On June 26th, 2019 we hosted our second webinar of the year focusing on the topic of data quality. Want to learn what the leaders in our industry are doing to get better data, and therefore, getting better insights? Do you want them to explain how they improved their data as a result of actual research they performed to understand consumer behavior and study flaws to deliver better research outcomes?
Read more >Tagged: Quantitative Research, Qualitative Research, Market Research, Webinar, Respondents, Participants, Data Collection, Emotion
On February 20th, 2019, we hosted our first webinar in our webinar series for 2019. We learned more about the technology companies that we have partnered with to make your research process not just easier, but seamless from start to finish. Our Research Design Engineer, Renee Wyckoff hosted this panel discussion and in this webinar you learn more about:
Tagged: Qualitative Research, Market Research, Virtual Reality, Technology, Video Analytics, Virtual Wall, Webinar, Online Qualitative, Remote Research, Online Communities, Emotion
Following our webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each of our technology partners. We are continuing on with Mindsight Direct by Isobar and Renee Wyckoff's (our Research Design Engineer) summary of how this powerful tool shows what unlocks the motivations behind every consumer choice.
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Tagged: Qualitative Research, Market Research, Qualitative Data, Emotion
