In this blog post series, we hope to help you if you are new to the virtual workforce and provide some tips that will help you adjust to remote working. Thanks to our proprietary cloud-based technology that is unique to L&E (it operates our entire business) the vast majority of our recruiting, project management and management team are virtually based and have been for well over a decade now. Each week we will share advice from our own employees in what helps them work remotely.Read more >
Free On-Demand Webinar - L&E Webinar Series
On March 18th, 2020, we hosted our first webinar of the year. In this on-demand webinar you will learn about the newest technology companies that L&E has partnered with to make your research process not just easier, but seamless from start to finish.
Our Research Design Engineer, Renee Wyckoff, hosted this panel discussion and in this webinar you will get a brief overview of the functionality of each tech tool:
- Quantitative market research survey platform from tech partner, AYTM (Ask Your Target Market)
- Qualitative insights platform from tech partner, QualSights
- Hear about real use case scenarios from each tech partner and how it can apply to your projects - including how COVID-19 has effected the research industry and what you can do to keep your projects moving along!
Tagged: Quantitative Research, Qualitative Research, Market Research, mobile research, Technology, Webinar, Online Qualitative, Video Communities, Qualitative Research Recruiting, Artificial Intelligence
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L&E's journey to understanding our research participants
Is great qualitative research recruiting important to you? We hear from clients that great recruiting ranks pretty high, which means quite a bit to L&E since we are passionate about recruitment.Read more >
Comparing recruiting from the L&E qualitative panel to recruiting from a quantitative panel
If you downloaded our white paper Is your qualitative research helpful or harmful? and you'd like to learn more about the research that was conducted, look no further then the report done by Insight and Measurement's David F. Harris. He compared recruiting 30 people from the L&E qualitative panel to 30 people recruited from a quantitative panel for a two-day online qualitative study.Read more >
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Is your qualitative research helpful or harmful?
Recent trends in the market research industry show that more and more researchers are looking to quantitative panels to complete qualitative research. The hope is that quant panels will reduce costs and save time, but are they actually faster and cheaper, and what is the quality of the data they generate?Read more >
Tagged: Quantitative Research, Qualitative Research, Market Research, Video Analytics, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data, Emotion, Video
Free On-Demand L&E Webinar
On September 18th, 2019 we hosted our most popular webinar of the year. We are brought back our most popular webinar from 2018 and the topic of technology in qualitative research! Last year we discussed how technology is bringing researchers, stakeholders and brands closer than ever to their consumers. In this webinar we circled back with Charlie and Lenny to learn what's on the horizon in the industry with key technology. This webinar is sure to be fun with this duo!Read more >
Whether you’re conducting qualitative or quantitative market research, the quality of your respondents is the most critical factor in your project’s success. Excellent recruiting is a three-way street requiring strong communication and understanding between the client, the market researcher and the recruiter. And because there are so many moving parts to recruiting, there are many ways that it can go wrong.Read more >
FREE On-Demand L&E Webinar
On June 26th, 2019 we hosted our second webinar of the year focusing on the topic of data quality. Want to learn what the leaders in our industry are doing to get better data, and therefore, getting better insights? Do you want them to explain how they improved their data as a result of actual research they performed to understand consumer behavior and study flaws to deliver better research outcomes?Read more >
Raleigh, NC – April 22, 2019 - L&E Research, the preferred choice for qualitative research in the U.S., is pleased to announce it will be opening an office in Austin, Texas on May 6th, 2019. The office will be a remodeled facility in the location formerly housed by Tammadge Market Research, including the addition of a 3rd multipurpose suite and a specially designed room for usability testing. The opening of the Austin facility gives L&E Research presence in the Southwest area of the US, in addition to the recent expansions this year in Denver, Colorado, Kansas City, Missouri and East Bay Area, California.Read more >
Raleigh, NC – April 1, 2019 - L&E Research, the preferred choice for qualitative research in the U.S., is pleased to announce its continued expansion with the recent addition of INGATHER Research & Sensory in Denver, Colorado. The addition of the Denver facility gives L&E Research ten facilities across the United States.
"We are excited to add the INGATHER Research team in Denver to our rapidly growing network of qualitative research solutions” said Brett Watkins, President of L&E Research.Read more >