24 Aug 2020

Webinar | Future Trends of Market Research and Technology

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Free On-Demand Webinar - L&E Webinar Series

On September 23rd, 2020 we hosted our most popular webinar of the year and dove into discussion of the future trends of market research and the role of technology in qualitative (and quantitative) research. We discussed what the new normal is starting to look like for the market research world and what key brands are doing today to continue on with research. We added to our panel of guest speakers this year and had Barry Jennings from Microsoft and Sarah Snudden from AYTM join us to provide additional insights into the future of qual and quant technology. The dynamic duo from years past, Charlie Rader of P&G and Lenny Murphy of GreenBook was also part of our lively discussion as well.

Register for the on-demand webinar


Guest Speakers: 

  • Barry Jennings, Director, Cloud and Commercial Business Planning Insights for Microsoft Customer and Market Research
  • Charlie Rader, Digital Insights Designer at Procter & Gamble
  • Sarah Snudden, VP of Digital Transformation at AYTM
  • Lenny Murphy, Executive Editor & Producer at GreenBook

Topics: Quantitative Research, Qualitative Research, Market Research, mobile research, Technology, Webinar, Online Qualitative, Video Communities, Qualitative Research Recruiting, Artificial Intelligence

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