The study of consumer behavior has existed for more than 50 years. How consumers think, what drives them to purchase one product over another, which consumers are the target demographic – these (and more) are topics you need to consider when creating and marketing products. Consumer researchers have long used principles of psychology to study consumer behavior, but understanding the psychology of the consumer mind is not enough. Carrying out quality research on consumer behavior requires that you also understand:
- What method(s) should you use?
- What demographic should you target?
- When should you put different methodologies into practice?
- How can you use current technology to improve consumer research?
In this workshop, guest speaker Abbe Macbeth, PhD of Noldus Information Technology, will discuss the past, present, and future of observing (and influencing!) consumer behavior. From the tried-and-true methods, to the latest automated technology on the market, learn about the various techniques to observe, assess, and influence consumer behavior.
The workshop was held July 17, 2015 at L&E Research Cincinnati. The video of the workshop is now available on our Education page!
About Abbe Macbeth, PhD
Abbe Macbeth, PhD is a Regional Sales Manager for Noldus Information Technology. Taking her expertise in Behavioral Neuroscience into scientific sales in 2010, Abbe set multiple company records for sales within the first two years. Quickly moving into a managerial role, she is now responsible for overseeing four sales regions and Noldus Consulting Services, US. Abbe is passionate about behavioral research in all forms, and delights in helping others find the perfect solution to meet their needs. Abbe holds a Bachlor’s degree in Cognitive Science, a Master’s degree in Psychology, and a PhD in Behavioral Neuroscience from City University of New York.
Noldus Information Technology develops and delivers innovative software and hardware solutions and services for the measurement and analysis of behavior and the design of interactive systems. Founded by Lucas Noldus in 1989, Noldus Information Technology has emerged as the leading expert in observational behavior over the last 25 years, in both laboratory and natural settings.