L&E Research

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07 Apr 2020

L&E Blog Series: Working in a Virtual Environment - Stress Relief

We are in week #3 of our blog series, hopefully you are settling into some sort of routine to help you make your work day a little bit more manageable. Our focus this week is stress relief because let's be honest, the amount of stress and anxiety in our lives is quite high right now. We know you aren't going to meditate on top of a mountain (unless you live in the mountains!) like the stock photo we used for this blog post, but this is a fantastic visualization tool and/or image to look at daily. Some of us have probably never dealt with this kind of uncertainty so we wanted to share a couple "de-stresser" tips from our employees. 

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Tagged: Technology, Virtual Environment, WFH, Remote Working

31 Mar 2020

L&E Blog Series: Working in a Virtual Environment - Establishing a Routine

Kicking off week #2 of our blog series, were you able to get your workspace set up last week?

This week we will focus on establishing a routine. Whether you are a consistent schedule person or not, you probably had some sort of routine prior to this new way of life. Now everything is out of sorts and you may be dealing with the new challenges of working from home too. Working from home is like a puzzle, you need all the right pieces for everything to come together. One of those major puzzle pieces is establishing a routine in your new work environment, which also happens to be your home. 

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Tagged: Technology, Virtual Environment, WFH, Remote Working

24 Mar 2020

L&E Blog Series: Working in a Virtual Environment - Your Workspace

In this blog post series, we hope to help you if you are new to the virtual workforce and provide some tips that will help you adjust to remote working. Thanks to our proprietary cloud-based technology that is unique to L&E (it operates our entire business) the vast majority of our recruiting, project management and management team are virtually based and have been for well over a decade now. Each week we will share advice from our own employees in what helps them work remotely. 

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Tagged: Technology, Virtual Environment, WFH, Remote Working

03 Mar 2020

L&E Expands To New York City

 

Raleigh, NC – March 2, 2020 - L&E Research, the preferred choice for qualitative research in the U.S., is pleased to announce its continued expansion with the recent addition of New York Consumer Center in New York, New York. The addition of the midtown Manhattan facility gives L&E Research presence in the Northeast area of the US, in addition to the recent expansions last year in Austin, Texas, Denver, Colorado, Kansas City, Missouri and East Bay Area, California.

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Tagged: Focus Groups, Qualitative Research, Focus Group Facilities, Market Research

19 Feb 2020

Webinar | Technology Partners - Discussion with AYTM & QualSights

L&E Webinar Series

On March 18th, 2020 at 12 p.m. ET we will be hosting our first webinar of the year. Learn about the newest technology companies that L&E has partnered with to make your research process not just easier, but seamless from start to finish.

Our Research Design Engineer, Renee Wyckoff, will be hosting this panel discussion and in this webinar you will get a brief overview of the functionality of each tech tool:

  • Quantitative market research survey platform from tech partner, AYTM (Ask Your Target Market)
  • Qualitative insights platform from tech partner, QualSights 
  • Hear about real use case scenarios from each tech partner and how it can apply to your projects
  • 15 minutes of Q&A at the end of the discussion so bring your questions, we would love to answer them!
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Tagged: Quantitative Research, Qualitative Research, Market Research, mobile research, Technology, Webinar, Online Qualitative, Video Communities, Qualitative Research Recruiting, Artificial Intelligence

19 Nov 2019

Research on Research | New White Paper

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L&E's journey to understanding our research participants

Is great qualitative research recruiting important to you? We hear from clients that great recruiting ranks pretty high, which means quite a bit to L&E since we are passionate about recruitment.

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Tagged: Quantitative Research, Qualitative Research, Market Research, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data

06 Nov 2019

Comparing Recruiting | New Report

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Comparing recruiting from the L&E qualitative panel to recruiting from a quantitative panel

If you downloaded our white paper Is your qualitative research helpful or harmful? and you'd like to learn more about the research that was conducted, look no further then the report done by Insight and Measurement's David F. Harris. He compared recruiting 30 people from the L&E qualitative panel to 30 people recruited from a quantitative panel for a two-day online qualitative study.

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Tagged: Quantitative Research, Qualitative Research, Market Research, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data

24 Oct 2019

Is your qualitative research helpful or harmful? | New White Paper from L&E

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Is your qualitative research helpful or harmful?

Recent trends in the market research industry show that more and more researchers are looking to quantitative panels to complete qualitative research. The hope is that quant panels will reduce costs and save time, but are they actually faster and cheaper, and what is the quality of the data they generate?

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Tagged: Quantitative Research, Qualitative Research, Market Research, Video Analytics, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data, Emotion, Video

12 Aug 2019

Webinar | Updates in Qualitative Research Technology

Free On-Demand L&E Webinar

On September 18th, 2019 we hosted our most popular webinar of the year. We are brought back our most popular webinar from 2018 and the topic of technology in qualitative research! Last year we discussed how technology is bringing researchers, stakeholders and brands closer than ever to their consumers. In this webinar we circled back with Charlie and Lenny to learn what's on the horizon in the industry with key technology. This webinar is sure to be fun with this duo!

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Tagged: Quantitative Research, Qualitative Research, Market Research, Technology, Webinar

26 Jul 2019

Recruiting the Best Market Research Respondents

Whether you’re conducting qualitative or quantitative market research, the quality of your respondents is the most critical factor in your project’s success. Excellent recruiting is a three-way street requiring strong communication and understanding between the client, the market researcher and the recruiter. And because there are so many moving parts to recruiting, there are many ways that it can go wrong.

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Tagged: Focus Groups, Marketing Research, Recruiting

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