L&E Research

Recent Posts

24 Aug 2020

Webinar | Future Trends of Market Research and Technology

Free On-Demand Webinar - L&E Webinar Series

On September 23rd, 2020 we hosted our most popular webinar of the year and dove into discussion of the future trends of market research and the role of technology in qualitative (and quantitative) research. We discussed what the new normal is starting to look like for the market research world and what key brands are doing today to continue on with research. We added to our panel of guest speakers this year and had Barry Jennings from Microsoft and Sarah Snudden from AYTM join us to provide additional insights into the future of qual and quant technology. The dynamic duo from years past, Charlie Rader of P&G and Lenny Murphy of GreenBook was also part of our lively discussion as well.

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Tagged: Quantitative Research, Qualitative Research, Market Research, mobile research, Technology, Webinar, Online Qualitative, Video Communities, Qualitative Research Recruiting, Artificial Intelligence

25 Jun 2020

Resources & Speaking Sessions

 

We have reopened all of our offices and we have been busy sharing information and resources in virtual events and speaking sessions. You can learn more at this link about the types of studies we have been running in-person at our facilities.

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Tagged: Quantitative Research, Qualitative Research, Market Research, Online Communities, Qualitative Research Recruiting, Qualitative Data

18 Jun 2020

IDG - The Virtual Aisle - An Alternative Solution for In-Store Research

Need to get in-store research done, but having trouble getting permission to get into a store? IDG's Life-Sized Virtual Aisle creates a lifelike in-store shopping experience nearly anywhere in the world. The Virtual Aisle enables in-store methodologies such as shop-alongs, in-depth interviews, eye-tracking, observations and basket metrics. IDG is one of L&E's trusted technology partners and together we are offering 25% off virtual aisle costs when a project is booked at one of the L&E facilities using the Virtual Aisle.

L&E will handle your recruiting and IDG will handle the Virtual Aisle service, helping you focus on your research

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Tagged: Qualitative Research, Market Research, Virtual Wall

11 Jun 2020

L&E's Post COVID-19 Research | New Report & Video

Report Download 

Our research with participants from the L&E Research panel regarding their comfort level on returning to in-person research has wrapped up and the data is here! You can download our report directly (no form) by clicking here.

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Tagged: Quantitative Research, Qualitative Research, Market Research, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data

07 Apr 2020

L&E Blog Series: Working in a Virtual Environment - Stress Relief

We are in week #3 of our blog series, hopefully you are settling into some sort of routine to help you make your work day a little bit more manageable. Our focus this week is stress relief because let's be honest, the amount of stress and anxiety in our lives is quite high right now. We know you aren't going to meditate on top of a mountain (unless you live in the mountains!) like the stock photo we used for this blog post, but this is a fantastic visualization tool and/or image to look at daily. Some of us have probably never dealt with this kind of uncertainty so we wanted to share a couple "de-stresser" tips from our employees. 

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Tagged: Technology, Virtual Environment, WFH, Remote Working

31 Mar 2020

L&E Blog Series: Working in a Virtual Environment - Establishing a Routine

Kicking off week #2 of our blog series, were you able to get your workspace set up last week?

This week we will focus on establishing a routine. Whether you are a consistent schedule person or not, you probably had some sort of routine prior to this new way of life. Now everything is out of sorts and you may be dealing with the new challenges of working from home too. Working from home is like a puzzle, you need all the right pieces for everything to come together. One of those major puzzle pieces is establishing a routine in your new work environment, which also happens to be your home. 

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Tagged: Technology, Virtual Environment, WFH, Remote Working

24 Mar 2020

L&E Blog Series: Working in a Virtual Environment - Your Workspace

In this blog post series, we hope to help you if you are new to the virtual workforce and provide some tips that will help you adjust to remote working. Thanks to our proprietary cloud-based technology that is unique to L&E (it operates our entire business) the vast majority of our recruiting, project management and management team are virtually based and have been for well over a decade now. Each week we will share advice from our own employees in what helps them work remotely. 

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Tagged: Technology, Virtual Environment, WFH, Remote Working

19 Feb 2020

Webinar | Technology Partners - Discussion with AYTM & QualSights

Free On-Demand Webinar - L&E Webinar Series

On March 18th, 2020, we hosted our first webinar of the year. In this on-demand webinar you will learn about the newest technology companies that L&E has partnered with to make your research process not just easier, but seamless from start to finish.

Our Research Design Engineer, Renee Wyckoff, hosted this panel discussion and in this webinar you will get a brief overview of the functionality of each tech tool:

  • Quantitative market research survey platform from tech partner, AYTM (Ask Your Target Market)
  • Qualitative insights platform from tech partner, QualSights 
  • Hear about real use case scenarios from each tech partner and how it can apply to your projects - including how COVID-19 has effected the research industry and what you can do to keep your projects moving along!
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Tagged: Quantitative Research, Qualitative Research, Market Research, mobile research, Technology, Webinar, Online Qualitative, Video Communities, Qualitative Research Recruiting, Artificial Intelligence

19 Nov 2019

Research on Research | New White Paper

White Paper Download

L&E's journey to understanding our research participants

Is great qualitative research recruiting important to you? We hear from clients that great recruiting ranks pretty high, which means quite a bit to L&E since we are passionate about recruitment.

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Tagged: Quantitative Research, Qualitative Research, Market Research, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data

06 Nov 2019

Comparing Recruiting | New Report

Report Download

Comparing recruiting from the L&E qualitative panel to recruiting from a quantitative panel

If you downloaded our white paper Is your qualitative research helpful or harmful? and you'd like to learn more about the research that was conducted, look no further then the report done by Insight and Measurement's David F. Harris. He compared recruiting 30 people from the L&E qualitative panel to 30 people recruited from a quantitative panel for a two-day online qualitative study.

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Tagged: Quantitative Research, Qualitative Research, Market Research, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data

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