We have reopened all of our offices and we have been busy sharing information and resources in virtual events and speaking sessions. You can learn more at this link about the types of studies we have been running in-person at our facilities.Read more >
Need to get in-store research done, but having trouble getting permission to get into a store? IDG's Life-Sized Virtual Aisle creates a lifelike in-store shopping experience nearly anywhere in the world. The Virtual Aisle enables in-store methodologies such as shop-alongs, in-depth interviews, eye-tracking, observations and basket metrics. IDG is one of L&E's trusted technology partners and together we are offering 25% off virtual aisle costs when a project is booked at one of the L&E facilities using the Virtual Aisle.
L&E will handle your recruiting and IDG will handle the Virtual Aisle service, helping you focus on your research
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Our research with participants from the L&E Research panel regarding their comfort level on returning to in-person research has wrapped up and the data is here! You can download our report directly (no form) by clicking here.Read more >
We are in week #3 of our blog series, hopefully you are settling into some sort of routine to help you make your work day a little bit more manageable. Our focus this week is stress relief because let's be honest, the amount of stress and anxiety in our lives is quite high right now. We know you aren't going to meditate on top of a mountain (unless you live in the mountains!) like the stock photo we used for this blog post, but this is a fantastic visualization tool and/or image to look at daily. Some of us have probably never dealt with this kind of uncertainty so we wanted to share a couple "de-stresser" tips from our employees.Read more >
Kicking off week #2 of our blog series, were you able to get your workspace set up last week?
This week we will focus on establishing a routine. Whether you are a consistent schedule person or not, you probably had some sort of routine prior to this new way of life. Now everything is out of sorts and you may be dealing with the new challenges of working from home too. Working from home is like a puzzle, you need all the right pieces for everything to come together. One of those major puzzle pieces is establishing a routine in your new work environment, which also happens to be your home.Read more >
In this blog post series, we hope to help you if you are new to the virtual workforce and provide some tips that will help you adjust to remote working. Thanks to our proprietary cloud-based technology that is unique to L&E (it operates our entire business) the vast majority of our recruiting, project management and management team are virtually based and have been for well over a decade now. Each week we will share advice from our own employees in what helps them work remotely.Read more >
Free On-Demand Webinar - L&E Webinar Series
On March 18th, 2020, we hosted our first webinar of the year. In this on-demand webinar you will learn about the newest technology companies that L&E has partnered with to make your research process not just easier, but seamless from start to finish.
Our Research Design Engineer, Renee Wyckoff, hosted this panel discussion and in this webinar you will get a brief overview of the functionality of each tech tool:
- Quantitative market research survey platform from tech partner, AYTM (Ask Your Target Market)
- Qualitative insights platform from tech partner, QualSights
- Hear about real use case scenarios from each tech partner and how it can apply to your projects - including how COVID-19 has effected the research industry and what you can do to keep your projects moving along!
Tagged: Quantitative Research, Qualitative Research, Market Research, mobile research, Technology, Webinar, Online Qualitative, Video Communities, Qualitative Research Recruiting, Artificial Intelligence
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L&E's journey to understanding our research participants
Is great qualitative research recruiting important to you? We hear from clients that great recruiting ranks pretty high, which means quite a bit to L&E since we are passionate about recruitment.Read more >
Comparing recruiting from the L&E qualitative panel to recruiting from a quantitative panel
If you downloaded our white paper Is your qualitative research helpful or harmful? and you'd like to learn more about the research that was conducted, look no further then the report done by Insight and Measurement's David F. Harris. He compared recruiting 30 people from the L&E qualitative panel to 30 people recruited from a quantitative panel for a two-day online qualitative study.Read more >
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Is your qualitative research helpful or harmful?
Recent trends in the market research industry show that more and more researchers are looking to quantitative panels to complete qualitative research. The hope is that quant panels will reduce costs and save time, but are they actually faster and cheaper, and what is the quality of the data they generate?Read more >
Tagged: Quantitative Research, Qualitative Research, Market Research, Video Analytics, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data, Emotion, Video