Brett Watkins

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11 Nov 2020

Happy Veteran's Day!

On the day recognizing our nation's veterans, we wanted to remind you that the season of giving starts today. As we've done in years past, L&E will be making a contribution to The Veterans Life Center (or the VLC), in lieu of holiday gifts for clients. The VLC provides housing, support, counseling and services to our nation's veterans returning from war, helping them put their history in the past, and putting a happy and productive life in their future. Here’s a two minute video on why the VLC’s work is so important to me and my family. 

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20 Jul 2020

L&E Blog Series: Working in a Virtual Environment - Metrics: The Key To Any Business (Especially When Your Team Works From Home!)

As so many are struggling with their businesses in this new reality we call COVID, we have all been confronted with the reality that the world has changed and a crisis is upon us.  I wanted to share a chapter from a friend who has written a series of books on the subject of entrepreneurship.  Called the “Decision Series,” Randy Nelson has authored two books (with two more on the way) on helping us navigate the business owner cycle.  Here’s a chapter on crisis leadership, and what Randy learned from his time as submarine XO and later successful exit of two companies on how to deal with crisis. 

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Tagged: Technology, Virtual Environment, WFH, Remote Working

23 Apr 2020

L&E Blog Series: Working in a Virtual Environment - Communication: Part 2

As a follow up to my post last week about communication, I discussed the 5 key tools that we used to help get everyone on the same page to become a remote workforce.  In addition to those, I thought it would be useful to share some of the software/tech tools we use at L&E. So here they are, a few tools we use in our daily work, plus a few things we do as a company throughout the year to enhance our communication with one another.

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Tagged: Technology, Virtual Environment, WFH, Remote Working

15 Apr 2020

L&E Blog Series: Working in a Virtual Environment - Communication

As many on our team have written about tricks to help your day-to-day strategy on working from home, in this blog post -  I’d like to talk more about the overall company and its approach to working as a team.  So for those leading teams, or even companies and are dealing with a virtual workforce for the first time in this new “normal,” I’m talking to you! 

For many, this rapid transition from working in an office to working at home has led to a lot of challenges.  I am sure everyone is quickly realizing that the things that were likely taken for granted when everyone was in one space are now “oh wow” moments that have presented new challenges to leaders as to how to get their teams to continue to be productive, as well as measuring effectiveness.

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Tagged: Technology, Virtual Environment, WFH, Remote Working

25 May 2017

Virtual Reality in Marketing Research

Few developments in technology are as compelling as Virtual Reality (VR). This technology represents a completely unique way to experience life. My first experience with VR was about 4 years ago at a conference. When I put the headset on, I experienced my own personal case study for System 1 and System 2. One part of my brain knew exactly where I was (standing on a floor in a boring conference room in just another conference hotel), the other part knew exactly where I was (60 feet in the air, standing on a small pedestal with no handrails) – and it was two separate places – with two VASTLY different emotions. 

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Tagged: Qualitative Research, Market Research, Virtual Reality

03 Dec 2015

GRIT Commentary: Killing the Error of Omission

We are wrong and we know it.  Marketing research has always been plagued by error and assumptions; random sampling almost never is, all kinds of bias – observer, response, fatigue, scale.  The list of issues goes on and on.  Just as importantly, marketing research has been wrong by omission; that is to say that we could only ask questions – and evaluate the answers. At the end of the day, it is a calculated and reasonable “wrong”. 

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Tagged: Marketing Research, Qualitative Research

04 Jun 2015

Play with All of Research's New Toys, But Don't Dismiss Qualitative Research

“If you could do only one type of research, would it be qualitative or quantitative?”

I was once asked this question in an interview for a corporate job. I paused at this question for two reasons. First, because it was a bit ludicrous.  Second, it made me think about the role of each of these and how they’re applied.

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Tagged: Marketing Research, Qualitative Research

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