23 Sep 2021

The Latest in Qualitative Research Tech - Part 1

Covid-19 Changed the Way We Conducted Research

Covid-19 impacted the market research industry in a countless number of ways. L&E Research, like many other qualitative research firms that offer in-person facility solutions, saw a drastic decline in face-to-face research. While researchers were already exploring remote options including asynchronous activities like bulletin boards, shop-alongs, home-use tests, and diaries, these were never meant to replace the importance and value of having a conversation in a one-on-one or group setting with a live audience.  

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Tagged: Focus Groups, Marketing Research, Technology, Online Qualitative, Remote Research, Data Collection, Qualitative Analysis, Artificial Intelligence

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