6 Steps to Perfect Qual Webinar Series Summary
Step 1 – Qualitative Research Design Webinar – Webinar held on January 17, 2018
What a great kick-off to the year with the first webinar in our series, Qualitative Research Design! We were fortunate enough to spend some time chatting with three very knowledgeable and engaging panelists – Tia Maurer, Group Scientist, Procter & Gamble, David Harris, Author of The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions, and Jim White, Founding Partner, Reality Check.
In this webinar, we focused on Q&A that might help shed some light on common issues or questions that can arise during the process of designing research.
Here’s what our panelists had to say!
- The first point we touched on was the process of considering if market research is a necessary step to solving a business problem or question. How do you do that?
- Can the question be answered with existing data or knowledge? Don’t re-invent the wheel, use it!
- Research planning is critical! Write out a paragraph or two that tells what the tension/problem is, what is the current state of affairs, what do we already know, etc. By doing this, it can help you in defining the decisions that the research will support.
- Ask your client right out of the gate, “what decisions are you trying to make, and what actions do you plan to take once you have the information?”