Recently, L&E Research hosted a webinar with guest speaker David F. Harris, Founder of Insight & Measurement. David is the author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions.
(Click here to view the recording of David’s Webinar.)
David wrote his book to address the following concerns about market research and questionnaires:
- Research is rarely organized to support decision making
- Often, no qualitative research is conducted prior to questionnaire development
- Questions are often unclear, biased, or not answerable by the respondent
- Questionnaire pretesting is not practiced widely enough