With the explosion of user experience (or UX) in the business world, more companies are trying to incorporate UX research methods to better serve their customers. However, one test size does not fit all. Without employing the right series of research methods, companies can end up with an incomplete or misleading picture of their users. On October 23, 2015, L&E hosted a workshop with Amanda Stockwell, VP of User Experience for 352 inc. at our Columbus (Ohio) facility. Amanda discussed how to ensure your team is asking the right questions to better understand your users and their needs and to uncover white space opportunities.Read more >
By: Steve Henke, President & Founder of Harpeth Marketing
Imagine you work for a small-to-mid-size firm with a small – but active – marketing program. You have a solid website, you blog weekly, send out a monthly email blast, post to social media daily (LinkedIn and Twitter) and even produce a webinar once each quarter. Pretty good stuff!
But here’s the thing… if all of those tactics are not working together, you might not be achieving the kind of results you could be.Read more >
All market researchers are doing some level of marketing in an effort to grow their firms. It’s imperative. But are you doing it right? Are you maximizing the impact of what you’re doing? How do you go from ‘OK’ results to ‘awesome’?
On September 30, 2015 L&E hosted a webinar, Doing it Right: Tips & Tricks for the Top Marketing Tactics, with guest speaker Steve Henke, Founder of Harpeth Marketing.Read more >
Tagged: Marketing Research