22 Jul 2015

Workshop Video | Writing Shorter Questionnaires: Save Money AND Get Better Data

Everyone knows how important it is to keep questionnaires short, especially with so many respondents now taking surveys on mobile devices. If the questionnaire is too long, respondents drop out or start making up answers to get to the end. Well-written, shorter questionnaires mean better data at a lesser cost.

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Tagged: Questionnaires, Quantitative Research, Marketing Research, Qualitative Research

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