17 Feb 2015

The Power of Qualitative Research: Part 1

In our new eBook, Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!, we discuss how qualitative research can be used to address common marketing and business challenges and provide several case studies to illustrate real-world applications of qualitative research. As a follow-up to the eBook, we have identified some additional case studies that further exhibit the power of qualitative research. In this post, we will discuss two of these case studies: The first study demonstrates how qualitative research can be used to develop your brand strategy and the second study illustrates the importance of conducting qualitative research when developing concepts for new products.

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Tagged: Case Studies, Marketing Research, Qualitative Research

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