13 Aug 2018

Webinar | L&E Webinar Series: Emerging Methods in Qualitative Research Technology

Free Upcoming L&E Webinar

On September 18, 2018, L&E will host our fourth webinar in our webinar series for 2018 with Charlie Rader and Lenny Murphy as our panelists. The topic of this webinar will be the latest technologies in qualitative research.

  • Guest Speakers: 
    • Charlie Rader, Digital Insights Designer at Procter & Gamble
    • Lenny Murphy, Executive Editor & Producer at GreenBook
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Tagged: Qualitative Research, Market Research, Technology, Webinar

27 Jun 2018

Renee’s Takeaways - Get the scoop on L&E's Qual Analysis and Insight Communication Webinar!

 6 Steps to Perfect Qual Webinar Series Summary

Step 4 and 5 – Qualitative Analysis and Insight Communication Webinar – Webinar held on June 6, 2018

It’s going to be hard to top this one!  In this recent webinar in our series, focusing on Qualitative Analysis and Insight Communication, we had the opportunity to chat with three extremely knowledgeable panelists on these topics. First up, Shaun Stripling who most recently left Mullen Lowe as Chief Strategy Officer, and was the Global Director of an insight consultancy called Frank About Women where she oversaw six countries of female-focused marketing efforts. Next, we had Walt Barron, Chief Strategy Officer at McKinney. Walt was a journalist in a previous life until he switched over to advertising about 19 years ago. He went to the VCU Brandcenter and has worked in agencies ever since.  Last, but certainly not least, Joan Lewis. Joan started out with Procter & Gamble, doing everything from upstream innovation to brand work and advertising in media, along with partnerships with retailers. Most recently, she’s been doing Boards of Directors work for a variety of for-profit companies, including three companies in the research, insights and analytics industry.  All of this experience in the industry totaling about 30 years!! 

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Tagged: Qualitative Research, Market Research, Technology, Webinar, Qualitative Analysis, Qualitative Data, Insight Communication

08 May 2018

Webinar | 6 Steps to Perfect Qual- Steps 4 & 5: Qualitative Analysis & Insights Communication

6 Steps to Perfect Qual - Free L&E Webinar Series (available via on-demand)

On June 6, 2018, L&E hosted our third webinar in our "Six Steps to Perfect Qual" webinar series for 2018 with Joan M. Lewis, Shaun Stripling and Walt Barron as our panelists. The focus was on steps 4 & 5: qualitative analysis and insights communications. 

  • Guest Speakers: 
    • Joan M. Lewis, Former P&G Insights Director & Independent Advisor and Consultant 
    • Shaun Stripling, SVP, Chief Strategy Officer and Global Director of Frank About Women at Mullen
    • Walt Barron, Chief Strategy Officer, McKinney
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Tagged: Qualitative Research, Market Research, Webinar, Qualitative Research Design, Insights Communication, Qualitative Analysis

23 Apr 2018

Renee’s Takeaways - Get the scoop on L&E's Qual Research Recruiting Webinar!

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 6 Steps to Perfect Qual Webinar Series Summary

Step 2 – Qualitative Research Recruiting Webinar – Webinar held on April 11, 2018

Let’s add another webinar filled with great information to the books!  In this webinar in our series, we focused on Qualitative Recruitment and got to spend some time with three experts in our industry.  First up, Teressa Johnnson, Director, Sensory Science and Technical Support at The Wendy’s Company.  Next, Heather Hall, Vice President of Project Management at Illumination Research.  And last but not least, our very own Brett Watkins, CEO and President of L&E Research. 

In this webinar, we focused on Q&A based around Qualitative Recruitment, tips to help your recruiting go as smoothly as possible, and also help ward off any issues before they become issues starting with the design process.

Here’s what our panelists had to say!

1. We started by asking about kicking off a new project with a recruiting partner.  What might our panelists be able to share with an amateur researcher in regards to getting recruiting started off on the right foot?

  • Partner, partner, partner! You want to be sure to work with recruiting companies who not only care about helping YOU be successful, but who also align with your core values. In any good relationship, personal or business, communication and honesty are key elements to be able to have a true partnership.   In the end, you’ll want to be sure that you can trust your partner to do what is best for your project.
  • Be clear about your expectations for the recruit right from the start! Have a discussion about who your ideal respondent is. Ask your recruiting partner if they have any past experience with the population you are trying to reach, and if they can offer and advice on the best ways to reach them.
  • Ask your recruiting partner what their plan is to find your population. If plan A does not work, what’s plan B?  Having this mapped out at the beginning, will help keep your recruiting from getting hung up, and keep the process moving along.

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Tagged: Qualitative Research, Market Research, Technology, Webinar, Qualitative Research Design, Recruiting Partner, Qualitative Research Recruiting

18 Apr 2018

Webinar Recording | 6 Steps to Perfect Qual- Step 2: Qualitative Research Recruitment

6 Steps to Perfect Qual - Free L&E Webinar Series

On April 11, 2018, L&E hosted our second webinar in our "Six Steps to Perfect Qual" webinar series for 2018 with Teressa Johnson, Heather Hall and Brett Watkins as our panelists. The second step in our series focused on qualitative research recruiting and its importance to great qualitative research.  

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Tagged: Focus Groups, Qualitative Research, Market Research, Webinar, Qualitative Research Design, Respondents, Participants

29 Jan 2018

Renee’s Takeaways - Get the scoop on L&E's Qual Research Design Webinar!

 6 Steps to Perfect Qual Webinar Series Summary

Step 1 – Qualitative Research Design Webinar – Webinar held on January 17, 2018

What a great kick-off to the year with the first webinar in our series, Qualitative Research Design!  We were fortunate enough to spend some time chatting with three very knowledgeable and engaging panelists – Tia Maurer, Group Scientist, Procter & Gamble, David Harris, Author of The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions, and Jim White, Founding Partner, Reality Check.

In this webinar, we focused on Q&A that might help shed some light on common issues or questions that can arise during the process of designing research.

Here’s what our panelists had to say!

  1. The first point we touched on was the process of considering if market research is a necessary step to solving a business problem or question. How do you do that?
  • Can the question be answered with existing data or knowledge? Don’t re-invent the wheel, use it!
  • Research planning is critical! Write out a paragraph or two that tells what the tension/problem is, what is the current state of affairs, what do we already know, etc. By doing this, it can help you in defining the decisions that the research will support.
  • Ask your client right out of the gate, “what decisions are you trying to make, and what actions do you plan to take once you have the information?”
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Tagged: Qualitative Research, Market Research, Technology, Webinar, Qualitative Research Design, Online Qualitative

22 Jan 2018

Webinar Recording | 6 Steps to Perfect Qual- Step 1: Qualitative Research Design

6 Steps to Perfect Qual - Free L&E Webinar Series

On January 17, 2018, L&E hosted our first webinar in our "Six Steps to Perfect Qual" webinar series for 2018 with Tia Maurer, David F. Harris and Jim White as our panelists. The first step in our series focused on qualitative research design and its importance to great qualitative research.  

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Tagged: Qualitative Research, Market Research, Webinar, Qualitative Research Design

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