31 Aug 2017

L&E Research Announces New Technology Partnerships

 

Raleigh, NC - August 31, 2017 - L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its new partnerships with leading technology companies Aha!, IDG (Informed Decisions Group), Isobar and LivingLens. 

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Tagged: Qualitative Research, Neuromarketing, Virtual Reality, Technology, Video Analytics, Virtual Wall

04 Aug 2017

Emerging Methods in Qualitative Research Technology | New White Paper from L&E

Emerging Methods in Qualitative Research Technology

Landing a full 360 view of the consumer

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Technology is bringing researchers, stakeholders and brands closer than ever to their consumers. 

Small consultative researchers and corporate researchers alike need to provide the same impact from their research. Now, no matter the magnitude of your project or depth of your team, you can provide the same actionable insight with support from new qualitative research technology. 

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Tagged: Qualitative Research, Market Research, Neuromarketing, Virtual Reality, Technology

25 May 2017

Virtual Reality in Marketing Research

Few developments in technology are as compelling as Virtual Reality (VR). This technology represents a completely unique way to experience life. My first experience with VR was about 4 years ago at a conference. When I put the headset on, I experienced my own personal case study for System 1 and System 2. One part of my brain knew exactly where I was (standing on a floor in a boring conference room in just another conference hotel), the other part knew exactly where I was (60 feet in the air, standing on a small pedestal with no handrails) – and it was two separate places – with two VASTLY different emotions. 

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Tagged: Qualitative Research, Market Research, Virtual Reality

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