10 Oct 2018

Renee’s Takeaways - Get the scoop on L&E's Tech Webinar!

Webinar Series Summary

Emerging Methods in Qualitative Research Technology Webinar – Webinar held on September 18, 2018

I have to say, this was definitely our most entertaining webinar to date!  We laughed a lot, and even had one of our panelists sing briefly!  In this next webinar in our series, focusing on Emerging Methods in Qual Technology, we got to spend some time with two very engaging experts in our industry.  First up, Charlie Rader, Digital Insights Designer at Procter & Gamble.  Then, someone a lot of us already know very well, Lenny Murphy, Executive Editor & Producer at GreenBook.

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Tagged: Qualitative Research, Technology, Webinar, Market Research, Virtual Reality, Artificial Intelligence, Video Analytics, Video Communities

28 Aug 2018

LivingLens Overview - L&E Tech Partner On-Demand Webinar Series

In anticipation of our upcoming webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each of our technology partners. We are kicking things off with LivingLens and Renee Wyckoff's (our Research Design Engineer) summary of how this powerful video tool incorporates speech to text analytics to help qualitative researchers turn video uploaded by respondents into actionable insights!  

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Tagged: Qualitative Research, Market Research, Qualitative Data, Video Analytics

23 Mar 2018

Video open-ends – think outside the box

Consumers have a lot of opinions and valuable advice to offer, but how can we ensure they’re heard?

Video puts data collection tools right into the hands of consumers. It does a great job in engaging research participants so that they know they are really being listened to. It puts them center stage, making them feel their worth and their value. With video open ends, participants aren’t constrained by text box responses, or even worse, a pre-written answer key. They are able to elaborate on their thoughts and opinions, while conveying their true emotions and feelings. And this is all done much quicker and easier, and on a more personal level, than typing in a box.

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Tagged: Qualitative Research, Qualitative Research Design, Market Research, Focus Groups, Video Analytics, Video Communities

31 Aug 2017

L&E Research Announces New Technology Partnerships

 

Raleigh, NC - August 31, 2017 - L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its new partnerships with leading technology companies Aha!, IDG (Informed Decisions Group), Isobar and LivingLens. 

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Tagged: Qualitative Research, Technology, Virtual Reality, Neuromarketing, Video Analytics, Virtual Wall

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