23 Mar 2018

Video open-ends – think outside the box

Consumers have a lot of opinions and valuable advice to offer, but how can we ensure they’re heard?

Video puts data collection tools right into the hands of consumers. It does a great job in engaging research participants so that they know they are really being listened to. It puts them center stage, making them feel their worth and their value. With video open ends, participants aren’t constrained by text box responses, or even worse, a pre-written answer key. They are able to elaborate on their thoughts and opinions, while conveying their true emotions and feelings. And this is all done much quicker and easier, and on a more personal level, than typing in a box.

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Tagged: Focus Groups, Qualitative Research, Market Research, Video Analytics, Qualitative Research Design, Video Communities

31 Aug 2017

L&E Research Announces New Technology Partnerships

 

Raleigh, NC - August 31, 2017 - L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its new partnerships with leading technology companies Aha!, IDG (Informed Decisions Group), Isobar and LivingLens. 

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Tagged: Qualitative Research, Neuromarketing, Virtual Reality, Technology, Video Analytics, Virtual Wall

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