09 Nov 2016

Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!

You’ve heard it said before – qualitative research gives you the “Why?” and quantitative gives you the “How much?” However, qualitative research also delivers so much more than simply the “why” of consumer behavior:

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Tagged: Qualitative Research, Usability

24 Oct 2015

L&E Workshop Video | Serve Your Customers Better with User Experience Research

With the explosion of user experience (or UX) in the business world, more companies are trying to incorporate UX research methods to better serve their customers. However, one test size does not fit all. Without employing the right series of research methods, companies can end up with an incomplete or misleading picture of their users. On October 23, 2015, L&E hosted a workshop with Amanda Stockwell, VP of User Experience for 352 inc. at our Columbus (Ohio) facility. Amanda discussed how to ensure your team is asking the right questions to better understand your users and their needs and to uncover white space opportunities.

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Tagged: Workshops, Quantitative Research, Marketing Research, Qualitative Research, Usability

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