12 Dec 2018

The power of video

When it comes to inspiring actionable insight, video is the most engaging and convincing platform.

Hands down, video takes the win for the ultimate storytelling medium. And it’s only becoming more popular, and more powerful. More than 500 million hours of videos are consumed on YouTube each day, and nearly half of people watch over an hour of video on Facebook or YouTube every week.

If you’re looking for another wild statistic, more video content has been uploaded online within the past 30 days than the major US TV networks have produced within the past 30 years.

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Tagged: Qualitative Research, Market Research, Video Analytics, Video, Storytelling, Transcription

21 Sep 2018

Focus Forward Overview - L&E Tech Partner On-Demand Webinar Series

Following our webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each of our technology partners. We are continuing on with Focus Forward and Renee Wyckoff's (our Research Design Engineer) summary of how they offer an online transcription portal and keyword search so you can identify themes for reporting.

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Tagged: Qualitative Research, Market Research, Qualitative Data, Transcription, Keyword Search

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