31 Jul 2018

Visualizing research to make an impact - Practical tips for getting the most out of PowerPoint

When the large amount of information behind quality research is transformed into a story, the story needs to be complemented with high quality design to ensure it is optimized for client engagement.

Visualizing data in quantitative research gets a lot of attention in the insight industry. But communicating qualitative insight requires the same level of attention to visual communication and design. It just comes in the form of (a lot of) words and verbatim, which need to be organized and structured into a well-designed visual representation in order to make an impact. From visualizing direct consumer quotes to Word Clouds, the design skills behind communicating qualitative research should be pushed.

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Tagged: Qualitative Research, Market Research, Qualitative Data, Insight Communication, Storytelling

27 Jul 2018

The art of storytelling - The role of knowing your audience

A major part of creating actionable insights for clients is making sure we, as qualitative researchers, communicate research findings to them effectively - and a good way of doing this is through the art of storytelling. There are a number of elements that need to be considered to make sure your story makes an impact, including structure, timing and language, as well as the medium used to tell it. But all of these factors are subjective to your audience. As a market researcher, you know that understanding your audience is a key ingredient in marketing, but it’s also integral to the storytelling process in research; a non-tailored message will likely be ignored.

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Tagged: Qualitative Research, Market Research, Qualitative Data, Insight Communication, Storytelling

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