29 Jan 2019

Webinar | L&E Technology Partners - A Deeper Look at Qual Research Technology

FREE on-demand L&E WEBINAR

On February 20th, 2019, we hosted our first webinar in our webinar series for 2019. We learned more about the technology companies that we have partnered with to make your research process not just easier, but seamless from start to finish. Our Research Design Engineer, Renee Wyckoff hosted this panel discussion and in this webinar you learn more about:

  • Cloud-based collaboration platform from tech partner, Batterii
  • Online Transcription Portal and Keyword Search from tech partner, Focus Forward
  • The Virtual Aisle from tech partner, Informed Decisions Group (IDG)
  • Video Analytics from tech partner, LivingLens
  • Online insights communities/online research platform from tech partner, Recollective
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Tagged: Qualitative Research, Market Research, Virtual Reality, Technology, Video Analytics, Virtual Wall, Webinar, Online Qualitative, Remote Research, Online Communities, Emotion

03 Apr 2018

Renee’s Takeaways - Quarterly Roundup

  1. Methodologies – There is no one-size fits all when it comes to methodology for your research. While focus groups definitely have their place and are necessary, we’re seeing more and more companies using behavioral methodologies such as in-home interviews, or video diaries, etc. to be able to capture those “in the moment” elements that you may not catch otherwise. People tend to act and respond more naturally in their own environment.
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Tagged: Focus Groups, Qualitative Research, Market Research, Technology, Qualitative Research Design, Online Qualitative, Video Communities, Remote Research, Online Communities, Respondents, Happiness, Screener

05 Feb 2018

Crossing borders? How to set your research subjects at ease

With qualitative research projects now matching the scale of quant, technology has become key for crossing borders, and putting the researcher (and the stakeholders) in the room with the participants.

With video and online communities (which are often mobile and at the consumer’s fingertips), it’s easy to share and discuss concepts and ideas remotely. These methods allow you to achieve the same level of understanding as from a face to face group, from anywhere in the world. The tools also offer a clear look into participants’ behavior, emotions, beliefs, preferences, and perceptions. But, technology can’t do all the work.

Read more >

Tagged: Qualitative Research, Market Research, Technology, Qualitative Research Design, Online Qualitative, Video Communities, Remote Research, Online Communities

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