06 Dec 2018

6 Steps to Perfect Qual Series: Step 6 - Maintaining Client Relationships | New White Paper from L&E

6 Steps to Perfect Qual

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Step 6: Maintaining Client Relationships

A good marketing strategy is paramount in building client relationships, from generating new business to encouraging former clients to use your services again. So, how can you use your resources to effectively nurture your leads?

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Tagged: Qualitative Research, Market Research, Client Relationships, Recruiting Partner

04 Dec 2018

Renee’s Takeaways - Get the scoop on L&E's Final Webinar of 2018!

Webinar Series Summary

6 Steps to Perfect Qual: Step 6 - Maintaining Client Relationships – Webinar held on November 14, 2018

In this webinar in our series, we focused on Maintaining Client Relationships. We had the opportunity to chat with three panelists who are beyond experts on this topic. First up, Megan Nerz. Megan has been in the research business for about 35 years, and during that time, founded MLN Research, a small qualitative house with 5 moderators/researchers. Megan’s background is in psychology and applied communications research. Next is Sherry Behnke, Consumer Insights Manager with Kimberly-Clark Corporation.

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Tagged: Qualitative Research, Technology, Webinar, Market Research, Client Relationships, Recruiting Partner

08 Nov 2018

Partners not vendors

When interacting with clients it’s important to use the right terminology to describe the relationship you have with them. Using the wrong word risks devaluing the work you do together, making the valuable contributions you bring seem unimportant. Describing yourself as a ‘supplier’ or ‘vendor’ can be interpreted to have this effect.

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Tagged: Qualitative Research, Market Research, Client Relationships, Recruiting Partner

23 Apr 2018

Renee’s Takeaways - Get the scoop on L&E's Qual Research Recruiting Webinar!

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 6 Steps to Perfect Qual Webinar Series Summary

Step 2 – Qualitative Research Recruiting Webinar – Webinar held on April 11, 2018

Let’s add another webinar filled with great information to the books!  In this webinar in our series, we focused on Qualitative Recruitment and got to spend some time with three experts in our industry.  First up, Teressa Johnnson, Director, Sensory Science and Technical Support at The Wendy’s Company.  Next, Heather Hall, Vice President of Project Management at Illumination Research.  And last but not least, our very own Brett Watkins, CEO and President of L&E Research. 

In this webinar, we focused on Q&A based around Qualitative Recruitment, tips to help your recruiting go as smoothly as possible, and also help ward off any issues before they become issues starting with the design process.

Here’s what our panelists had to say!

1. We started by asking about kicking off a new project with a recruiting partner.  What might our panelists be able to share with an amateur researcher in regards to getting recruiting started off on the right foot?

  • Partner, partner, partner! You want to be sure to work with recruiting companies who not only care about helping YOU be successful, but who also align with your core values. In any good relationship, personal or business, communication and honesty are key elements to be able to have a true partnership.   In the end, you’ll want to be sure that you can trust your partner to do what is best for your project.
  • Be clear about your expectations for the recruit right from the start! Have a discussion about who your ideal respondent is. Ask your recruiting partner if they have any past experience with the population you are trying to reach, and if they can offer and advice on the best ways to reach them.
  • Ask your recruiting partner what their plan is to find your population. If plan A does not work, what’s plan B?  Having this mapped out at the beginning, will help keep your recruiting from getting hung up, and keep the process moving along.

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Tagged: Qualitative Research, Technology, Qualitative Research Design, Webinar, Market Research, Qualitative Research Recruiting, Recruiting Partner

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