23 Apr 2019

L&E Opening New Office in Austin, Texas

Raleigh, NC – April 22, 2019 - L&E Research, the preferred choice for qualitative research in the U.S., is pleased to announce it will be opening an office in Austin, Texas on May 6th, 2019. The office will be a remodeled facility in the location formerly housed by Tammadge Market Research, including the addition of a 3rd multipurpose suite and a specially designed room for usability testing. The opening of the Austin facility gives L&E Research presence in the Southwest area of the US, in addition to the recent expansions this year in Denver, Colorado, Kansas City, Missouri and East Bay Area, California.

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Tagged: Focus Groups, Qualitative Research, Focus Group Facilities, Market Research, Recruiting Partner

08 Apr 2019

L&E Expands To Denver

Raleigh, NC – April 1, 2019 - L&E Research, the preferred choice for qualitative research in the U.S., is pleased to announce its continued expansion with the recent addition of INGATHER Research & Sensory in Denver, Colorado. The addition of the Denver facility gives L&E Research ten facilities across the United States.

"We are excited to add the INGATHER Research team in Denver to our rapidly growing network of qualitative research solutions” said Brett Watkins, President of L&E Research. 

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Tagged: Focus Groups, Qualitative Research, Focus Group Facilities, Market Research, Recruiting Partner

07 Mar 2019

Renee’s Takeaways - Get the scoop on L&E's Tech Partners Webinar!

Webinar Summary

L&E Technology Partners – A Deeper Look at Qual Research Technology – Webinar held on February 20, 2019

As the first webinar in our 2019 series, we focused on bringing some of our valued technology partners to the forefront.  L&E has the opportunity to see the tremendous value that working with these partners brings to our qualitative work every day, so we wanted to share what we know hoping that spreading the word about what these partners can do, will add some value to your work as well! 

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Tagged: Qualitative Research, Market Research, Technology, Video Analytics, Virtual Wall, Webinar, Video Communities, Online Communities, Recruiting Partner, Data Collection, Machine Learning, Artificial Intelligence, Transcription

23 Jan 2019

L&E Expands To Kansas City, Missouri and San Francisco - East Bay Area, California

Kansas City, MO, Walnut Creek, CA and Raleigh, NC - January 11, 2019 - L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its continued expansion with the recent acquisition of Q & A Research Inc.’s Focus Suites Division in Kansas City, Missouri and Walnut Creek (East Bay), California.

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Tagged: Focus Groups, Qualitative Research, Focus Group Facilities, Market Research, Recruiting Partner

06 Dec 2018

6 Steps to Perfect Qual Series: Step 6 - Maintaining Client Relationships | New White Paper from L&E

6 Steps to Perfect Qual

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Step 6: Maintaining Client Relationships

A good marketing strategy is paramount in building client relationships, from generating new business to encouraging former clients to use your services again. So, how can you use your resources to effectively nurture your leads?

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Tagged: Qualitative Research, Market Research, Recruiting Partner, Client Relationships

04 Dec 2018

Renee’s Takeaways - Get the scoop on L&E's Final Webinar of 2018!

Webinar Series Summary

6 Steps to Perfect Qual: Step 6 - Maintaining Client Relationships – Webinar held on November 14, 2018

In this webinar in our series, we focused on Maintaining Client Relationships. We had the opportunity to chat with three panelists who are beyond experts on this topic. First up, Megan Nerz. Megan has been in the research business for about 35 years, and during that time, founded MLN Research, a small qualitative house with 5 moderators/researchers. Megan’s background is in psychology and applied communications research. Next is Sherry Behnke, Consumer Insights Manager with Kimberly-Clark Corporation.

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Tagged: Qualitative Research, Market Research, Technology, Webinar, Recruiting Partner, Client Relationships

08 Nov 2018

Partners not vendors

When interacting with clients it’s important to use the right terminology to describe the relationship you have with them. Using the wrong word risks devaluing the work you do together, making the valuable contributions you bring seem unimportant. Describing yourself as a ‘supplier’ or ‘vendor’ can be interpreted to have this effect.

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Tagged: Qualitative Research, Market Research, Recruiting Partner, Client Relationships

23 Apr 2018

Renee’s Takeaways - Get the scoop on L&E's Qual Research Recruiting Webinar!

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 6 Steps to Perfect Qual Webinar Series Summary

Step 2 – Qualitative Research Recruiting Webinar – Webinar held on April 11, 2018

Let’s add another webinar filled with great information to the books!  In this webinar in our series, we focused on Qualitative Recruitment and got to spend some time with three experts in our industry.  First up, Teressa Johnnson, Director, Sensory Science and Technical Support at The Wendy’s Company.  Next, Heather Hall, Vice President of Project Management at Illumination Research.  And last but not least, our very own Brett Watkins, CEO and President of L&E Research. 

In this webinar, we focused on Q&A based around Qualitative Recruitment, tips to help your recruiting go as smoothly as possible, and also help ward off any issues before they become issues starting with the design process.

Here’s what our panelists had to say!

1. We started by asking about kicking off a new project with a recruiting partner.  What might our panelists be able to share with an amateur researcher in regards to getting recruiting started off on the right foot?

  • Partner, partner, partner! You want to be sure to work with recruiting companies who not only care about helping YOU be successful, but who also align with your core values. In any good relationship, personal or business, communication and honesty are key elements to be able to have a true partnership.   In the end, you’ll want to be sure that you can trust your partner to do what is best for your project.
  • Be clear about your expectations for the recruit right from the start! Have a discussion about who your ideal respondent is. Ask your recruiting partner if they have any past experience with the population you are trying to reach, and if they can offer and advice on the best ways to reach them.
  • Ask your recruiting partner what their plan is to find your population. If plan A does not work, what’s plan B?  Having this mapped out at the beginning, will help keep your recruiting from getting hung up, and keep the process moving along.

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Tagged: Qualitative Research, Market Research, Technology, Webinar, Qualitative Research Design, Recruiting Partner, Qualitative Research Recruiting

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