25 Apr 2017

L&E Webinar | More Insights, Tools and Techniques for Writing Better Screeners

Writing a high-quality screener is critical to getting the right respondents for your qualitative research project. Since screeners are actually short questionnaires, why not apply the same skills and techniques to developing your screeners? On May 12, 2017 at 1:15pm (ET), L&E will host a webinar with David F. Harris, author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions.

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Tagged: Questionnaires, Marketing Research, Qualitative Research

16 Jun 2016

Better Together: Using Qualitative Research for Better Quantitative Research

Recently, L&E Research hosted a webinar with guest speaker David F. Harris, Founder of Insight & Measurement. David is the author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions.

(Click here to view the recording of David’s Webinar.)

David wrote his book to address the following concerns about market research and questionnaires:

  • Research is rarely organized to support decision making
  • Often, no qualitative research is conducted prior to questionnaire development
  • Questions are often unclear, biased, or not answerable by the respondent
  • Questionnaire pretesting is not practiced widely enough
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Tagged: Questionnaires, Quantitative Research, Marketing Research, Qualitative Research

16 May 2016

L&E Webinar Recording | How to Write Better Screeners to Get the Right Respondents

Take the time and struggle out of writing screeners and start getting the right respondents for your qualitative research.

Screeners are ultimately short questionnaires. But unless they are written extremely well, the quality of respondents will suffer. On May 13, 2016, L&E hosted a webinar with David F. Harris, author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions.

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Tagged: Questionnaires, Marketing Research, Qualitative Research

07 Apr 2016

Asking Better Questions for Better Market Research

You know the expression “Garbage In, Garbage Out?” Well, that applies to marketing research as well. One of the key pieces in any research project is the questionnaire. Whether it is in the form of a survey, a moderator’s guide or a one-on-one interview, the questions you ask are a critical success factor for developing insights and delivering meaningful, actionable results. So, if you aren’t asking the right questions, you won’t be able to meet the research objectives effectively.

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Tagged: Questionnaires, Quantitative Research, Marketing Research, Qualitative Research

18 Feb 2016

Start with the End in Mind: Make Sure your Research Leads to the Right Decisions

 “There is nothing like looking if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.” - J.R.R. Tolkien

All marketers struggle with scarce resources to address business challenges. Perhaps in no other marketing area are resources quite so limited as in market research. Management does not want to invest in high-quality research. Respondents don’t want to participate, and if they do participate, it is challenging to get them to give valuable information. Sometimes it seems as if insight is as rare as hen’s teeth.

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Tagged: Questionnaires, Marketing Research, Qualitative Research

22 Jul 2015

Workshop Video | Writing Shorter Questionnaires: Save Money AND Get Better Data

Everyone knows how important it is to keep questionnaires short, especially with so many respondents now taking surveys on mobile devices. If the questionnaire is too long, respondents drop out or start making up answers to get to the end. Well-written, shorter questionnaires mean better data at a lesser cost.

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Tagged: Questionnaires, Quantitative Research, Marketing Research, Qualitative Research

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