Quantitative and Qualitative – Not Much Longer.
Most that have been in the research industry for more than a couple of years have experienced the following situation as we’ve sat behind the glass with our client:
- Marketing: Did you hear what that person just said. That’s brilliant. That’s our solution.
- Researcher: That was good, but it’s just one voice. We are exploring right now. We’ll validate this idea in the next phase.
- Marketing: I think we have our answer.