19 Nov 2019

Research on Research | New White Paper

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L&E's journey to understanding our research participants

Is great qualitative research recruiting important to you? We hear from clients that great recruiting ranks pretty high, which means quite a bit to L&E since we are passionate about recruitment.

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Tagged: Quantitative Research, Qualitative Research, Market Research, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data

06 Nov 2019

Comparing Recruiting | New Report

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Comparing recruiting from the L&E qualitative panel to recruiting from a quantitative panel

If you downloaded our white paper Is your qualitative research helpful or harmful? and you'd like to learn more about the research that was conducted, look no further then the report done by Insight and Measurement's David F. Harris. He compared recruiting 30 people from the L&E qualitative panel to 30 people recruited from a quantitative panel for a two-day online qualitative study.

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Tagged: Quantitative Research, Qualitative Research, Market Research, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data

24 Oct 2019

Is your qualitative research helpful or harmful? | New White Paper from L&E

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Is your qualitative research helpful or harmful?

Recent trends in the market research industry show that more and more researchers are looking to quantitative panels to complete qualitative research. The hope is that quant panels will reduce costs and save time, but are they actually faster and cheaper, and what is the quality of the data they generate?

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Tagged: Quantitative Research, Qualitative Research, Market Research, Video Analytics, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data, Emotion, Video

12 Aug 2019

Webinar | Updates in Qualitative Research Technology

Free On-Demand L&E Webinar

On September 18th, 2019 we hosted our most popular webinar of the year. We are brought back our most popular webinar from 2018 and the topic of technology in qualitative research! Last year we discussed how technology is bringing researchers, stakeholders and brands closer than ever to their consumers. In this webinar we circled back with Charlie and Lenny to learn what's on the horizon in the industry with key technology. This webinar is sure to be fun with this duo!

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Tagged: Quantitative Research, Qualitative Research, Market Research, Technology, Webinar

30 May 2019

Webinar | Who Cares about Data Quality?

FREE On-Demand L&E Webinar

On June 26th, 2019 we hosted our second webinar of the year focusing on the topic of data quality. Want to learn what the leaders in our industry are doing to get better data, and therefore, getting better insights? Do you want them to explain how they improved their data as a result of actual research they performed to understand consumer behavior and study flaws to deliver better research outcomes?

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Tagged: Quantitative Research, Qualitative Research, Market Research, Webinar, Respondents, Participants, Data Collection, Emotion

08 Mar 2017

Qual at Quant Scale

Quantitative and Qualitative – Not Much Longer.

Most that have been in the research industry for more than a couple of years have experienced the following situation as we’ve sat behind the glass with our client:

  • Marketing: Did you hear what that person just said. That’s brilliant. That’s our solution.
  • Researcher: That was good, but it’s just one voice. We are exploring right now. We’ll validate this idea in the next phase.
  • Marketing: I think we have our answer.
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Tagged: Focus Groups, Quantitative Research, Marketing Research, Qualitative Research

19 Jan 2017

Using Qualitative Research to Prevent Another Election Debacle

Much has been written about, discussed, and broadcast about the apparent failure of public opinion and political polling in 2017.

To be clear, there was not an issue with the data in the U.S. election; almost all reputable polls were within the margin of error nationally. There were certainly issues with the interpretation of the results, and challenges associated with trying to translate national polls into state results for an Electoral College projection.

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Tagged: Quantitative Research, Qualitative Research, Political Polling

07 Sep 2016

Qualitative Research: Adapting with the Needs of Researchers

Qualitative research is a set of methodologies whose common goal is to explore and uncover the hows and whys of consumer behavior. It’s left to quantitative research to measure the “how much”. The categories of qualitative and quantitative have been easy monikers to differentiate the concepts of exploration compared to confirmation, depth of insight compared to breadth of insight, the immeasurable contrasted to the measurable. 

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Tagged: Quantitative Research, Qualitative Research, Market Research

16 Jun 2016

Better Together: Using Qualitative Research for Better Quantitative Research

Recently, L&E Research hosted a webinar with guest speaker David F. Harris, Founder of Insight & Measurement. David is the author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions.

(Click here to view the recording of David’s Webinar.)

David wrote his book to address the following concerns about market research and questionnaires:

  • Research is rarely organized to support decision making
  • Often, no qualitative research is conducted prior to questionnaire development
  • Questions are often unclear, biased, or not answerable by the respondent
  • Questionnaire pretesting is not practiced widely enough
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Tagged: Questionnaires, Quantitative Research, Marketing Research, Qualitative Research

07 Apr 2016

Asking Better Questions for Better Market Research

You know the expression “Garbage In, Garbage Out?” Well, that applies to marketing research as well. One of the key pieces in any research project is the questionnaire. Whether it is in the form of a survey, a moderator’s guide or a one-on-one interview, the questions you ask are a critical success factor for developing insights and delivering meaningful, actionable results. So, if you aren’t asking the right questions, you won’t be able to meet the research objectives effectively.

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Tagged: Questionnaires, Quantitative Research, Marketing Research, Qualitative Research

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