27 Jun 2018

Renee’s Takeaways - Get the scoop on L&E's Qual Analysis and Insight Communication Webinar!

 6 Steps to Perfect Qual Webinar Series Summary

Step 4 and 5 – Qualitative Analysis and Insight Communication Webinar – Webinar held on June 6, 2018

It’s going to be hard to top this one!  In this recent webinar in our series, focusing on Qualitative Analysis and Insight Communication, we had the opportunity to chat with three extremely knowledgeable panelists on these topics. First up, Shaun Stripling who most recently left Mullen Lowe as Chief Strategy Officer, and was the Global Director of an insight consultancy called Frank About Women where she oversaw six countries of female-focused marketing efforts. Next, we had Walt Barron, Chief Strategy Officer at McKinney. Walt was a journalist in a previous life until he switched over to advertising about 19 years ago. He went to the VCU Brandcenter and has worked in agencies ever since.  Last, but certainly not least, Joan Lewis. Joan started out with Procter & Gamble, doing everything from upstream innovation to brand work and advertising in media, along with partnerships with retailers. Most recently, she’s been doing Boards of Directors work for a variety of for-profit companies, including three companies in the research, insights and analytics industry.  All of this experience in the industry totaling about 30 years!! 

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Tagged: Qualitative Research, Technology, Webinar, Market Research, Qualitative Data, Qualitative Analysis, Insight Communication

24 May 2018

Qualitative analysis: where do the humans bring value?

Robots replacing humans is a fear that has been increasingly dominant in the media in recent years. The increasing presence of technology in everyday life and the decreasing need for humans in a variety of tasks has led to the fear that humanity will one day be rendered obsolete. Although technology has been present in quantitative data analysis, especially big data analysis, for a number of years, it is now increasingly being used in qualitative data analysis too, because of developments that allow robots to process natural language. Technology can help qualitative research by providing textual analysis, sentiment analysis, image and video analysis and voice recognition, leading to interview analysis, but to what extent can technology take over the role of qualitative researchers? Ultimately, what value do humans bring to the process?

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Tagged: Qualitative Research, Market Research, Focus Groups, Qualitative Analysis, Machine Learning, Qualitative Data, Artificial Intelligence, Data Collection

10 May 2018

6 Steps to Perfect Qual Series: Step 4 - Qualitative Analysis | New White Paper from L&E

6 Steps to Perfect Qual

White Paper Download

Step 4: Qualitative Analysis

To get to the heart of qualitative analysis, you need to dig deep, as well as scope the bigger picture, to provide actionable insight for the client to address the problem.

This next L&E trust guide sets the scene for the current scale of qualitative data, and offers research consultants a way to grasp the large amount of information by using the latest thinking and technology.

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Tagged: Qualitative Research, Market Research, Focus Groups, Qualitative Analysis, Insights Communication

08 May 2018

Webinar | 6 Steps to Perfect Qual- Steps 4 & 5: Qualitative Analysis & Insights Communication

6 Steps to Perfect Qual - Free L&E Webinar Series (available via on-demand)

On June 6, 2018, L&E hosted our third webinar in our "Six Steps to Perfect Qual" webinar series for 2018 with Joan M. Lewis, Shaun Stripling and Walt Barron as our panelists. The focus was on steps 4 & 5: qualitative analysis and insights communications. 

  • Guest Speakers: 
    • Joan M. Lewis, Former P&G Insights Director & Independent Advisor and Consultant 
    • Shaun Stripling, SVP, Chief Strategy Officer and Global Director of Frank About Women at Mullen
    • Walt Barron, Chief Strategy Officer, McKinney
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Tagged: Qualitative Research, Market Research, Qualitative Research Design, Webinar, Qualitative Analysis, Insights Communication

04 May 2018

Is machine learning getting to grip with sarcasm? Sentiment and Semantics

semanticblog

It’s no secret that qualitative data is harder to analyze than quantitative. The replacement of ticked boxes for a plethora of data from verbatim, videos, group conversations and observations means that participant answers are vastly more time consuming to categorize. Not only this, but the context and motivations of the individuals need to be considered in addition to their responses and behaviors. But the effort is worth it; you can work to really understand consumer behavior and get to the ‘why’ behind the ‘what’.

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Tagged: Qualitative Research, Market Research, Focus Groups, Online Communities, Qualitative Analysis, Machine Learning, Qualitative Data, Sentiment Analysis, Semantic Analysis

23 Apr 2018

Renee’s Takeaways - Get the scoop on L&E's Qual Research Recruiting Webinar!

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 6 Steps to Perfect Qual Webinar Series Summary

Step 2 – Qualitative Research Recruiting Webinar – Webinar held on April 11, 2018

Let’s add another webinar filled with great information to the books!  In this webinar in our series, we focused on Qualitative Recruitment and got to spend some time with three experts in our industry.  First up, Teressa Johnnson, Director, Sensory Science and Technical Support at The Wendy’s Company.  Next, Heather Hall, Vice President of Project Management at Illumination Research.  And last but not least, our very own Brett Watkins, CEO and President of L&E Research. 

In this webinar, we focused on Q&A based around Qualitative Recruitment, tips to help your recruiting go as smoothly as possible, and also help ward off any issues before they become issues starting with the design process.

Here’s what our panelists had to say!

1. We started by asking about kicking off a new project with a recruiting partner.  What might our panelists be able to share with an amateur researcher in regards to getting recruiting started off on the right foot?

  • Partner, partner, partner! You want to be sure to work with recruiting companies who not only care about helping YOU be successful, but who also align with your core values. In any good relationship, personal or business, communication and honesty are key elements to be able to have a true partnership.   In the end, you’ll want to be sure that you can trust your partner to do what is best for your project.
  • Be clear about your expectations for the recruit right from the start! Have a discussion about who your ideal respondent is. Ask your recruiting partner if they have any past experience with the population you are trying to reach, and if they can offer and advice on the best ways to reach them.
  • Ask your recruiting partner what their plan is to find your population. If plan A does not work, what’s plan B?  Having this mapped out at the beginning, will help keep your recruiting from getting hung up, and keep the process moving along.

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Tagged: Qualitative Research, Technology, Qualitative Research Design, Webinar, Market Research, Qualitative Research Recruiting, Recruiting Partner

18 Apr 2018

Webinar Recording | 6 Steps to Perfect Qual- Step 2: Qualitative Research Recruitment

6 Steps to Perfect Qual - Free L&E Webinar Series

On April 11, 2018, L&E hosted our second webinar in our "Six Steps to Perfect Qual" webinar series for 2018 with Teressa Johnson, Heather Hall and Brett Watkins as our panelists. The second step in our series focused on qualitative research recruiting and its importance to great qualitative research.  

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Tagged: Qualitative Research, Market Research, Qualitative Research Design, Webinar, Respondents, Participants, Focus Groups

06 Apr 2018

B2B Qual - going beyond in-depth interviews

For the deepest, most comprehensive insights and personal opinions, it is difficult to beat the one-on-one interview.  However, there are other options. Many people assume that B2B qualitative research cannot use the same variety of methods as B2C qual, or even B2B quant for that matter. While it’s true that the in-depth interview is a great way of gaining deep insights into a participant’s thoughts, the vast potential of the internet means there are more convenient ways to reach professionals with tight schedules across varying locations. Moreover, observational methods such as ethnography provide objective viewpoints of businesses that personal interviews may miss.

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Tagged: Qualitative Research, Qualitative Research Design, Market Research, Focus Groups, Video Communities, B2B, Ethnography, Online Communities, Online Qualitative

03 Apr 2018

Renee’s Takeaways - Quarterly Roundup

  1. Methodologies – There is no one-size fits all when it comes to methodology for your research. While focus groups definitely have their place and are necessary, we’re seeing more and more companies using behavioral methodologies such as in-home interviews, or video diaries, etc. to be able to capture those “in the moment” elements that you may not catch otherwise. People tend to act and respond more naturally in their own environment.
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Tagged: Qualitative Research, Technology, Qualitative Research Design, Market Research, Online Qualitative, Video Communities, Online Communities, Remote Research, Respondents, Focus Groups, Happiness, Screener

23 Mar 2018

Video open-ends – think outside the box

Consumers have a lot of opinions and valuable advice to offer, but how can we ensure they’re heard?

Video puts data collection tools right into the hands of consumers. It does a great job in engaging research participants so that they know they are really being listened to. It puts them center stage, making them feel their worth and their value. With video open ends, participants aren’t constrained by text box responses, or even worse, a pre-written answer key. They are able to elaborate on their thoughts and opinions, while conveying their true emotions and feelings. And this is all done much quicker and easier, and on a more personal level, than typing in a box.

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Tagged: Qualitative Research, Qualitative Research Design, Market Research, Focus Groups, Video Analytics, Video Communities

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