22 Jan 2018

Webinar Recording | 6 Steps to Perfect Qual- Step 1: Qualitative Research Design

6 Steps to Perfect Qual - Free L&E Webinar Series

On January 17, 2018, L&E hosted our first webinar in our "Six Steps to Perfect Qual" webinar series for 2018 with Tia Maurer, David F. Harris and Jim White as our panelists. The first step in our series focused on qualitative research design and its importance to great qualitative research.  

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Tagged: Qualitative Research, Market Research, Webinar, Qualitative Research Design

31 Aug 2017

L&E Research Announces New Technology Partnerships

 

Raleigh, NC - August 31, 2017 - L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its new partnerships with leading technology companies Aha!, IDG (Informed Decisions Group), Isobar and LivingLens. 

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Tagged: Qualitative Research, Neuromarketing, Virtual Reality, Technology, Video Analytics, Virtual Wall

04 Aug 2017

Emerging Methods in Qualitative Research Technology | New White Paper from L&E

Emerging Methods in Qualitative Research Technology

Landing a full 360 view of the consumer

White Paper Download

Technology is bringing researchers, stakeholders and brands closer than ever to their consumers. 

Small consultative researchers and corporate researchers alike need to provide the same impact from their research. Now, no matter the magnitude of your project or depth of your team, you can provide the same actionable insight with support from new qualitative research technology. 

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Tagged: Qualitative Research, Market Research, Neuromarketing, Virtual Reality, Technology

05 Jul 2017

6 Steps to Perfect Qual | New White Paper from L&E

6 Steps to Perfect Qual

White Paper Download

Step 1: Qualitative research design

With an optimized research design, a small consultancy can really punch above its weight.

This first official L&E trust guide shares the path to an optimized research design to start you out on your qualitative journey.

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Tagged: Qualitative Research, Market Research

08 Jun 2017

AI and Automation

AI and Automation - More Time for the Good Stuff.

AI and Automation.  These are terms that were first associated with big data, then with structured data, and now with small unstructured data (read “qualitative”).  The capabilities of AI and automation are filtering into most aspects of the qualitative process.  And the result is qualitative research that is often cheaper, faster, and - recognizing that this word is subjective – better.  But more importantly, it opens the analyst’s time for the good stuff – solving the client problem.

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Tagged: Marketing Research, Qualitative Research, Big Data, Automation

25 May 2017

Virtual Reality in Marketing Research

Few developments in technology are as compelling as Virtual Reality (VR). This technology represents a completely unique way to experience life. My first experience with VR was about 4 years ago at a conference. When I put the headset on, I experienced my own personal case study for System 1 and System 2. One part of my brain knew exactly where I was (standing on a floor in a boring conference room in just another conference hotel), the other part knew exactly where I was (60 feet in the air, standing on a small pedestal with no handrails) – and it was two separate places – with two VASTLY different emotions. 

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Tagged: Qualitative Research, Market Research, Virtual Reality

12 May 2017

Webinar Recording | More Insights, Tools and Techniques for Writing Better Screeners

Writing a high-quality screener is critical to getting the right respondents for your qualitative research project. Since screeners are actually short questionnaires, why not apply the same skills and techniques to developing your screeners? On May 12, 2017 L&E hosted a webinar with David F. Harris, author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions.

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Tagged: Questionnaires, Marketing Research, Qualitative Research

30 Mar 2017

Emotional Measurement in Qualitative Research: Key Considerations

Prefrontal Cortex, Limbic System, System 1, Behavioral Economics, Emotional Quotient – all phrases that didn’t matter in the market research industry until recently (the definition of recently being up for debate). The point is, market researchers have learned that emotions play a critical role in consumer behavior and satisfaction. 

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Tagged: Qualitative Research, Market Research, Neuromarketing

08 Mar 2017

Qual at Quant Scale

Quantitative and Qualitative – Not Much Longer.

Most that have been in the research industry for more than a couple of years have experienced the following situation as we’ve sat behind the glass with our client:

  • Marketing: Did you hear what that person just said. That’s brilliant. That’s our solution.
  • Researcher: That was good, but it’s just one voice. We are exploring right now. We’ll validate this idea in the next phase.
  • Marketing: I think we have our answer.
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Tagged: Focus Groups, Quantitative Research, Marketing Research, Qualitative Research

02 Mar 2017

The Intersection of Scalable Qual, Mobile and Video


Scaling Qual

One of the most arresting stories of the 21st century is how quickly and profoundly technology has changed marketing. It began innocently enough with banner ads on websites. Then came search and communities. Quickly after, the complex ecosystem of advertising technology (Adtech) - a multi-billion dollar vertical with a cornucopia of offerings stretching across display, search, video, mobile, social, content marketing, native advertising, gaming and commerce - emerged.

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Tagged: Qualitative Research, mobile research