17 Feb 2017

L&E Webinar Recording | Automation: Assessing the Impact on Qualitative Research

Automation is set to be a game changer for market research in 2017, a view supported by the recent GRIT report which listed it as one of the top factors likely to disrupt ‘business as usual’ in 2017. Most of the discussion about Automation has focused, so far, on its impact in quantitative areas, such as survey design, analysis, and big data. But Automation is also threatening to disrupt, challenge, and change the way many aspects of qual are conducted.

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Tagged: Qualitative Research, Automation

19 Jan 2017

Using Qualitative Research to Prevent Another Election Debacle

Much has been written about, discussed, and broadcast about the apparent failure of public opinion and political polling in 2017.

To be clear, there was not an issue with the data in the U.S. election; almost all reputable polls were within the margin of error nationally. There were certainly issues with the interpretation of the results, and challenges associated with trying to translate national polls into state results for an Electoral College projection.

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Tagged: Quantitative Research, Qualitative Research, Political Polling

09 Nov 2016

Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!

You’ve heard it said before – qualitative research gives you the “Why?” and quantitative gives you the “How much?” However, qualitative research also delivers so much more than simply the “why” of consumer behavior:

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Tagged: Qualitative Research, Usability

26 Oct 2016

Interpreting Nonconscious Data | New eBook from L&E

The market research industry is approaching an alarming crossroads. On one hand, DIY tools like SurveyMonkey and Google Consumer Surveys are taking off, making it possible for anyone to create their own survey for free. Research firms are left vying for work on more complex studies that require their expertise and scale, and client-side researchers are equally challenged, as budgets dry up and internal clients expect insights that are faster, cheaper and actionable.

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Tagged: Qualitative Research, Market Research, Neuromarketing

07 Sep 2016

Qualitative Research: Adapting with the Needs of Researchers

Qualitative research is a set of methodologies whose common goal is to explore and uncover the hows and whys of consumer behavior. It’s left to quantitative research to measure the “how much”. The categories of qualitative and quantitative have been easy monikers to differentiate the concepts of exploration compared to confirmation, depth of insight compared to breadth of insight, the immeasurable contrasted to the measurable. 

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Tagged: Quantitative Research, Qualitative Research, Market Research

21 Jul 2016

Think Outside the Box: Creative Ideas for Better Qualitative Research

Focus groups and other qualitative research techniques are often used to generate ideas for new product development. In spite of this frequent application, it is notoriously difficult to bring eight, ten or even twelve strangers together for a discussion. Add to that the need to get them to open up and “be creative” about your brand, messaging or products and services, and you have a real challenge.

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Tagged: Focus Groups, Marketing Research, Qualitative Research

14 Jul 2016

Why Focus Groups are Thriving in a Digital World

Recently, technology has given marketers many new and innovative ways to tap in the customer psyche and create a stronger, more visceral understanding of the marketplace. And while these new market research tools have great promise, none has yet taken the place of the traditional focus groups in delivering valuable insight. As shown in the 2015 Greenbook Research Industry Trends (GRIT) report, 79% of respondents reported using qualitative research in the previous year - and traditional focus groups maintain their position as the most used qualitative methodology. In total, 68% of 2015 GRIT respondents reported using traditional, face-to-face focus groups, up from 59% in 2014.

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Tagged: Focus Groups, Qualitative Research, Market Research

16 Jun 2016

Better Together: Using Qualitative Research for Better Quantitative Research

Recently, L&E Research hosted a webinar with guest speaker David F. Harris, Founder of Insight & Measurement. David is the author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions.

(Click here to view the recording of David’s Webinar.)

David wrote his book to address the following concerns about market research and questionnaires:

  • Research is rarely organized to support decision making
  • Often, no qualitative research is conducted prior to questionnaire development
  • Questions are often unclear, biased, or not answerable by the respondent
  • Questionnaire pretesting is not practiced widely enough
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Tagged: Questionnaires, Quantitative Research, Marketing Research, Qualitative Research

16 May 2016

L&E Webinar Recording | How to Write Better Screeners to Get the Right Respondents

Take the time and struggle out of writing screeners and start getting the right respondents for your qualitative research.

Screeners are ultimately short questionnaires. But unless they are written extremely well, the quality of respondents will suffer. On May 13, 2016, L&E hosted a webinar with David F. Harris, author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions.

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Tagged: Questionnaires, Marketing Research, Qualitative Research

28 Apr 2016

Why Qualitative Research is Necessary to Add Meaning to Big Data | New eBook

“Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action.”

-“Digital Insights Are the New Currency Of Business”, Forrester Research, April 2015 

 

“Big Data” is the term used to describe how advancing trends in technology will change the way information is delivered to businesses. A lot more data now exists. In fact, industry pundits note that 90% of the data that exists today was created in the last two years. And, with the sheer volume of social media and mobile data streaming in daily, businesses expect to use Big Data to aggregate all of this data, extract information from it, and identify value to clients and consumers.

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Tagged: Qualitative Research, Big Data, Market Research

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