13 Aug 2018

Webinar | L&E Webinar Series: Emerging Methods in Qualitative Research Technology

Free Upcoming L&E Webinar

On September 18, 2018, L&E will host our fourth webinar in our webinar series for 2018 with Charlie Rader and Lenny Murphy as our panelists. The topic of this webinar will be the latest technologies in qualitative research.

  • Guest Speakers: 
    • Charlie Rader, Digital Insights Designer at Procter & Gamble
    • Lenny Murphy, Executive Editor & Producer at GreenBook
Read more >

Tagged: Qualitative Research, Market Research, Technology, Webinar

31 Jul 2018

Visualizing research to make an impact - Practical tips for getting the most out of PowerPoint

When the large amount of information behind quality research is transformed into a story, the story needs to be complemented with high quality design to ensure it is optimized for client engagement.

Visualizing data in quantitative research gets a lot of attention in the insight industry. But communicating qualitative insight requires the same level of attention to visual communication and design. It just comes in the form of (a lot of) words and verbatim, which need to be organized and structured into a well-designed visual representation in order to make an impact. From visualizing direct consumer quotes to Word Clouds, the design skills behind communicating qualitative research should be pushed.

Read more >

Tagged: Qualitative Research, Market Research, Qualitative Data, Insight Communication, Storytelling

27 Jul 2018

The art of storytelling - The role of knowing your audience

A major part of creating actionable insights for clients is making sure we, as qualitative researchers, communicate research findings to them effectively - and a good way of doing this is through the art of storytelling. There are a number of elements that need to be considered to make sure your story makes an impact, including structure, timing and language, as well as the medium used to tell it. But all of these factors are subjective to your audience. As a market researcher, you know that understanding your audience is a key ingredient in marketing, but it’s also integral to the storytelling process in research; a non-tailored message will likely be ignored.

Read more >

Tagged: Qualitative Research, Market Research, Qualitative Data, Insight Communication, Storytelling

18 Jul 2018

Renee’s Takeaways - Q2 Quarterly Roundup

 

1. Regarding sharing qualitative insights – When we share our insights with clients, we want to keep it fresh, and keep them engaged throughout our journey. We heard directly from our expert panel during our June webinar “Qualitative Analysis and Insight Communication” about their experiences, and things they’ve learned. Here are just a few -

  • Be sure to incorporate the use of multimedia to keep your presentation interesting.
  • If you can, put yourself in the consumer’s shoes. Immerse yourself in their experience, go through their exercise, walk through it the way they would. By doing this, not only do you have the data to share, but you have a unique perspective to share your insights.
Read more >

Tagged: Focus Groups, Qualitative Research, Market Research, Technology, Respondents, Happiness, Qualitative Analysis, Insight Communication

27 Jun 2018

Renee’s Takeaways - Get the scoop on L&E's Qual Analysis and Insight Communication Webinar!

 6 Steps to Perfect Qual Webinar Series Summary

Step 4 and 5 – Qualitative Analysis and Insight Communication Webinar – Webinar held on June 6, 2018

It’s going to be hard to top this one!  In this recent webinar in our series, focusing on Qualitative Analysis and Insight Communication, we had the opportunity to chat with three extremely knowledgeable panelists on these topics. First up, Shaun Stripling who most recently left Mullen Lowe as Chief Strategy Officer, and was the Global Director of an insight consultancy called Frank About Women where she oversaw six countries of female-focused marketing efforts. Next, we had Walt Barron, Chief Strategy Officer at McKinney. Walt was a journalist in a previous life until he switched over to advertising about 19 years ago. He went to the VCU Brandcenter and has worked in agencies ever since.  Last, but certainly not least, Joan Lewis. Joan started out with Procter & Gamble, doing everything from upstream innovation to brand work and advertising in media, along with partnerships with retailers. Most recently, she’s been doing Boards of Directors work for a variety of for-profit companies, including three companies in the research, insights and analytics industry.  All of this experience in the industry totaling about 30 years!! 

Read more >

Tagged: Qualitative Research, Market Research, Technology, Webinar, Qualitative Analysis, Qualitative Data, Insight Communication

24 May 2018

Qualitative analysis: where do the humans bring value?

Robots replacing humans is a fear that has been increasingly dominant in the media in recent years. The increasing presence of technology in everyday life and the decreasing need for humans in a variety of tasks has led to the fear that humanity will one day be rendered obsolete. Although technology has been present in quantitative data analysis, especially big data analysis, for a number of years, it is now increasingly being used in qualitative data analysis too, because of developments that allow robots to process natural language. Technology can help qualitative research by providing textual analysis, sentiment analysis, image and video analysis and voice recognition, leading to interview analysis, but to what extent can technology take over the role of qualitative researchers? Ultimately, what value do humans bring to the process?

Read more >

Tagged: Focus Groups, Qualitative Research, Market Research, Data Collection, Qualitative Analysis, Machine Learning, Qualitative Data, Artificial Intelligence

10 May 2018

6 Steps to Perfect Qual Series: Step 4 - Qualitative Analysis | New White Paper from L&E

6 Steps to Perfect Qual

White Paper Download

Step 4: Qualitative Analysis

To get to the heart of qualitative analysis, you need to dig deep, as well as scope the bigger picture, to provide actionable insight for the client to address the problem.

This next L&E trust guide sets the scene for the current scale of qualitative data, and offers research consultants a way to grasp the large amount of information by using the latest thinking and technology.

Read more >

Tagged: Focus Groups, Qualitative Research, Market Research, Insights Communication, Qualitative Analysis

08 May 2018

Webinar | 6 Steps to Perfect Qual- Steps 4 & 5: Qualitative Analysis & Insights Communication

6 Steps to Perfect Qual - Free L&E Webinar Series (available via on-demand)

On June 6, 2018, L&E hosted our third webinar in our "Six Steps to Perfect Qual" webinar series for 2018 with Joan M. Lewis, Shaun Stripling and Walt Barron as our panelists. The focus was on steps 4 & 5: qualitative analysis and insights communications. 

  • Guest Speakers: 
    • Joan M. Lewis, Former P&G Insights Director & Independent Advisor and Consultant 
    • Shaun Stripling, SVP, Chief Strategy Officer and Global Director of Frank About Women at Mullen
    • Walt Barron, Chief Strategy Officer, McKinney
Read more >

Tagged: Qualitative Research, Market Research, Webinar, Qualitative Research Design, Insights Communication, Qualitative Analysis

04 May 2018

Is machine learning getting to grip with sarcasm? Sentiment and Semantics

semanticblog

It’s no secret that qualitative data is harder to analyze than quantitative. The replacement of ticked boxes for a plethora of data from verbatim, videos, group conversations and observations means that participant answers are vastly more time consuming to categorize. Not only this, but the context and motivations of the individuals need to be considered in addition to their responses and behaviors. But the effort is worth it; you can work to really understand consumer behavior and get to the ‘why’ behind the ‘what’.

Read more >

Tagged: Focus Groups, Qualitative Research, Market Research, Online Communities, Qualitative Analysis, Machine Learning, Qualitative Data, Sentiment Analysis, Semantic Analysis

23 Apr 2018

Renee’s Takeaways - Get the scoop on L&E's Qual Research Recruiting Webinar!

webinarsummaryblog.jpg

 6 Steps to Perfect Qual Webinar Series Summary

Step 2 – Qualitative Research Recruiting Webinar – Webinar held on April 11, 2018

Let’s add another webinar filled with great information to the books!  In this webinar in our series, we focused on Qualitative Recruitment and got to spend some time with three experts in our industry.  First up, Teressa Johnnson, Director, Sensory Science and Technical Support at The Wendy’s Company.  Next, Heather Hall, Vice President of Project Management at Illumination Research.  And last but not least, our very own Brett Watkins, CEO and President of L&E Research. 

In this webinar, we focused on Q&A based around Qualitative Recruitment, tips to help your recruiting go as smoothly as possible, and also help ward off any issues before they become issues starting with the design process.

Here’s what our panelists had to say!

1. We started by asking about kicking off a new project with a recruiting partner.  What might our panelists be able to share with an amateur researcher in regards to getting recruiting started off on the right foot?

  • Partner, partner, partner! You want to be sure to work with recruiting companies who not only care about helping YOU be successful, but who also align with your core values. In any good relationship, personal or business, communication and honesty are key elements to be able to have a true partnership.   In the end, you’ll want to be sure that you can trust your partner to do what is best for your project.
  • Be clear about your expectations for the recruit right from the start! Have a discussion about who your ideal respondent is. Ask your recruiting partner if they have any past experience with the population you are trying to reach, and if they can offer and advice on the best ways to reach them.
  • Ask your recruiting partner what their plan is to find your population. If plan A does not work, what’s plan B?  Having this mapped out at the beginning, will help keep your recruiting from getting hung up, and keep the process moving along.

Read more >

Tagged: Qualitative Research, Market Research, Technology, Webinar, Qualitative Research Design, Recruiting Partner, Qualitative Research Recruiting

Recent Posts