12 Dec 2018

The power of video

When it comes to inspiring actionable insight, video is the most engaging and convincing platform.

Hands down, video takes the win for the ultimate storytelling medium. And it’s only becoming more popular, and more powerful. More than 500 million hours of videos are consumed on YouTube each day, and nearly half of people watch over an hour of video on Facebook or YouTube every week.

If you’re looking for another wild statistic, more video content has been uploaded online within the past 30 days than the major US TV networks have produced within the past 30 years.

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Tagged: Qualitative Research, Market Research, Video Analytics, Video, Storytelling, Transcription

06 Dec 2018

6 Steps to Perfect Qual Series: Step 6 - Maintaining Client Relationships | New White Paper from L&E

6 Steps to Perfect Qual

White Paper Download

Step 6: Maintaining Client Relationships

A good marketing strategy is paramount in building client relationships, from generating new business to encouraging former clients to use your services again. So, how can you use your resources to effectively nurture your leads?

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Tagged: Qualitative Research, Market Research, Client Relationships, Recruiting Partner

04 Dec 2018

Renee’s Takeaways - Get the scoop on L&E's Final Webinar of 2018!

Webinar Series Summary

6 Steps to Perfect Qual: Step 6 - Maintaining Client Relationships – Webinar held on November 14, 2018

In this webinar in our series, we focused on Maintaining Client Relationships. We had the opportunity to chat with three panelists who are beyond experts on this topic. First up, Megan Nerz. Megan has been in the research business for about 35 years, and during that time, founded MLN Research, a small qualitative house with 5 moderators/researchers. Megan’s background is in psychology and applied communications research. Next is Sherry Behnke, Consumer Insights Manager with Kimberly-Clark Corporation.

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Tagged: Qualitative Research, Technology, Webinar, Market Research, Client Relationships, Recruiting Partner

29 Nov 2018

Webinar | 6 Steps to Perfect Qual- Step 6: Maintaining Client Relationships

FREE ON-DEMAND L&E WEBINAR

On November 14th, 2018, L&E hosted our final webinar in our webinar series for 2018. The topic was maintaining client relationships. 

Guest Speakers: 

  • Sherry Behnke, Consumer Insights Manager, Kimberly-Clark
  • Megan Nerz, Market Research Consultant/Owner of MLN Research
  • Merrill Dubrow, President/CEO, M/A/R/C Research
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Tagged: Qualitative Research, Market Research, Webinar, Client Relationships

13 Nov 2018

Get rid of the sales pitch: use your qualitative skills to win new business

As qualitative researchers it’s our job to understand and interpret people, to find out their thoughts and feelings, and to understand why they do the things they do. Although often overlooked, this ability to relate with people and understand them is also essential to business development and dare we say it, sales. Potential clients don’t necessarily want a generic business pitch from you, and instead want to know that you understand their business needs and care about solving their problems. There are plenty of ways to connect with and nurture a new business lead without a pitch and luckily for you, these are all innate in the skill set of a qualitative researcher.

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Tagged: Qualitative Research, Market Research, Client Relationships

08 Nov 2018

Partners not vendors

When interacting with clients it’s important to use the right terminology to describe the relationship you have with them. Using the wrong word risks devaluing the work you do together, making the valuable contributions you bring seem unimportant. Describing yourself as a ‘supplier’ or ‘vendor’ can be interpreted to have this effect.

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Tagged: Qualitative Research, Market Research, Client Relationships, Recruiting Partner

02 Nov 2018

IDG Overview - L&E Tech Partner On-Demand Webinar Series

Following our webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each of our technology partners. We are continuing on with Informed Decisions Group (IDG) and Renee Wyckoff's (our Research Design Engineer) summary of how they offer the virtual wall, a portable system that you can take almost anywhere in the world to create an in-store experience.

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Tagged: Qualitative Research, Market Research, Virtual Wall

10 Oct 2018

Renee’s Takeaways - Get the scoop on L&E's Tech Webinar!

Webinar Series Summary

Emerging Methods in Qualitative Research Technology Webinar – Webinar held on September 18, 2018

I have to say, this was definitely our most entertaining webinar to date!  We laughed a lot, and even had one of our panelists sing briefly!  In this next webinar in our series, focusing on Emerging Methods in Qual Technology, we got to spend some time with two very engaging experts in our industry.  First up, Charlie Rader, Digital Insights Designer at Procter & Gamble.  Then, someone a lot of us already know very well, Lenny Murphy, Executive Editor & Producer at GreenBook.

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Tagged: Qualitative Research, Technology, Webinar, Market Research, Virtual Reality, Artificial Intelligence, Video Analytics, Video Communities

09 Oct 2018

Isobar Overview - L&E Tech Partner On-Demand Webinar Series

Following our webinar on emerging technologies within qualitative research we wanted to share our on-demand webinars and highlights of each of our technology partners. We are continuing on with Mindsight Direct by Isobar and Renee Wyckoff's (our Research Design Engineer) summary of how this powerful tool shows what unlocks the motivations behind every consumer choice.

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Tagged: Qualitative Research, Market Research, Qualitative Data, Emotion

25 Sep 2018

Webinar | L&E Webinar Series: Emerging Methods in Qualitative Research Technology

Free on-demand L&E Webinar

On September 18, 2018, L&E hosted our fourth webinar in our webinar series for 2018 with Charlie Rader and Lenny Murphy as our panelists. The topic of this webinar was on the latest technologies in qualitative research.

  • Guest Speakers: 
    • Charlie Rader, Digital Insights Designer at Procter & Gamble
    • Lenny Murphy, Executive Editor & Producer at GreenBook
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Tagged: Qualitative Research, Market Research, Webinar, Technology

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