19 Nov 2019

Research on Research | New White Paper

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L&E's journey to understanding our research participants

Is great qualitative research recruiting important to you? We hear from clients that great recruiting ranks pretty high, which means quite a bit to L&E since we are passionate about recruitment.

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Tagged: Quantitative Research, Qualitative Research, Market Research, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data

06 Nov 2019

Comparing Recruiting | New Report

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Comparing recruiting from the L&E qualitative panel to recruiting from a quantitative panel

If you downloaded our white paper Is your qualitative research helpful or harmful? and you'd like to learn more about the research that was conducted, look no further then the report done by Insight and Measurement's David F. Harris. He compared recruiting 30 people from the L&E qualitative panel to 30 people recruited from a quantitative panel for a two-day online qualitative study.

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Tagged: Quantitative Research, Qualitative Research, Market Research, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data

24 Oct 2019

Is your qualitative research helpful or harmful? | New White Paper from L&E

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Is your qualitative research helpful or harmful?

Recent trends in the market research industry show that more and more researchers are looking to quantitative panels to complete qualitative research. The hope is that quant panels will reduce costs and save time, but are they actually faster and cheaper, and what is the quality of the data they generate?

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Tagged: Quantitative Research, Qualitative Research, Market Research, Video Analytics, Online Communities, Recruiting Partner, Qualitative Research Recruiting, Data Collection, Qualitative Data, Emotion, Video

07 Mar 2019

Renee’s Takeaways - Get the scoop on L&E's Tech Partners Webinar!

Webinar Summary

L&E Technology Partners – A Deeper Look at Qual Research Technology – Webinar held on February 20, 2019

As the first webinar in our 2019 series, we focused on bringing some of our valued technology partners to the forefront.  L&E has the opportunity to see the tremendous value that working with these partners brings to our qualitative work every day, so we wanted to share what we know hoping that spreading the word about what these partners can do, will add some value to your work as well! 

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Tagged: Qualitative Research, Market Research, Technology, Video Analytics, Virtual Wall, Webinar, Video Communities, Online Communities, Recruiting Partner, Data Collection, Machine Learning, Artificial Intelligence, Transcription

29 Jan 2019

Webinar | L&E Technology Partners - A Deeper Look at Qual Research Technology

FREE on-demand L&E WEBINAR

On February 20th, 2019, we hosted our first webinar in our webinar series for 2019. We learned more about the technology companies that we have partnered with to make your research process not just easier, but seamless from start to finish. Our Research Design Engineer, Renee Wyckoff hosted this panel discussion and in this webinar you learn more about:

  • Cloud-based collaboration platform from tech partner, Batterii
  • Online Transcription Portal and Keyword Search from tech partner, Focus Forward
  • The Virtual Aisle from tech partner, Informed Decisions Group (IDG)
  • Video Analytics from tech partner, LivingLens
  • Online insights communities/online research platform from tech partner, Recollective
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Tagged: Qualitative Research, Market Research, Virtual Reality, Technology, Video Analytics, Virtual Wall, Webinar, Online Qualitative, Remote Research, Online Communities, Emotion

04 May 2018

Is machine learning getting to grip with sarcasm? Sentiment and Semantics

semanticblog

It’s no secret that qualitative data is harder to analyze than quantitative. The replacement of ticked boxes for a plethora of data from verbatim, videos, group conversations and observations means that participant answers are vastly more time consuming to categorize. Not only this, but the context and motivations of the individuals need to be considered in addition to their responses and behaviors. But the effort is worth it; you can work to really understand consumer behavior and get to the ‘why’ behind the ‘what’.

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Tagged: Focus Groups, Qualitative Research, Market Research, Online Communities, Qualitative Analysis, Machine Learning, Qualitative Data, Sentiment Analysis, Semantic Analysis

06 Apr 2018

B2B Qual - going beyond in-depth interviews

For the deepest, most comprehensive insights and personal opinions, it is difficult to beat the one-on-one interview.  However, there are other options. Many people assume that B2B qualitative research cannot use the same variety of methods as B2C qual, or even B2B quant for that matter. While it’s true that the in-depth interview is a great way of gaining deep insights into a participant’s thoughts, the vast potential of the internet means there are more convenient ways to reach professionals with tight schedules across varying locations. Moreover, observational methods such as ethnography provide objective viewpoints of businesses that personal interviews may miss.

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Tagged: Focus Groups, Qualitative Research, Market Research, Qualitative Research Design, Online Qualitative, Video Communities, Online Communities, B2B, Ethnography

03 Apr 2018

Renee’s Takeaways - Quarterly Roundup

  1. Methodologies – There is no one-size fits all when it comes to methodology for your research. While focus groups definitely have their place and are necessary, we’re seeing more and more companies using behavioral methodologies such as in-home interviews, or video diaries, etc. to be able to capture those “in the moment” elements that you may not catch otherwise. People tend to act and respond more naturally in their own environment.
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Tagged: Focus Groups, Qualitative Research, Market Research, Technology, Qualitative Research Design, Online Qualitative, Video Communities, Remote Research, Online Communities, Respondents, Happiness, Screener

05 Feb 2018

Crossing borders? How to set your research subjects at ease

With qualitative research projects now matching the scale of quant, technology has become key for crossing borders, and putting the researcher (and the stakeholders) in the room with the participants.

With video and online communities (which are often mobile and at the consumer’s fingertips), it’s easy to share and discuss concepts and ideas remotely. These methods allow you to achieve the same level of understanding as from a face to face group, from anywhere in the world. The tools also offer a clear look into participants’ behavior, emotions, beliefs, preferences, and perceptions. But, technology can’t do all the work.

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Tagged: Qualitative Research, Market Research, Technology, Qualitative Research Design, Online Qualitative, Video Communities, Remote Research, Online Communities

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