30 Mar 2017

Emotional Measurement in Qualitative Research: Key Considerations

Prefrontal Cortex, Limbic System, System 1, Behavioral Economics, Emotional Quotient – all phrases that didn’t matter in the market research industry until recently (the definition of recently being up for debate). The point is, market researchers have learned that emotions play a critical role in consumer behavior and satisfaction. 

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Tagged: Qualitative Research, Market Research, Neuromarketing

26 Oct 2016

Interpreting Nonconscious Data | New eBook from L&E

The market research industry is approaching an alarming crossroads. On one hand, DIY tools like SurveyMonkey and Google Consumer Surveys are taking off, making it possible for anyone to create their own survey for free. Research firms are left vying for work on more complex studies that require their expertise and scale, and client-side researchers are equally challenged, as budgets dry up and internal clients expect insights that are faster, cheaper and actionable.

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Tagged: Qualitative Research, Market Research, Neuromarketing

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