21 Jul 2016

Think Outside the Box: Creative Ideas for Better Qualitative Research

Focus groups and other qualitative research techniques are often used to generate ideas for new product development. In spite of this frequent application, it is notoriously difficult to bring eight, ten or even twelve strangers together for a discussion. Add to that the need to get them to open up and “be creative” about your brand, messaging or products and services, and you have a real challenge.

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Tagged: Focus Groups, Marketing Research, Qualitative Research

16 Jun 2016

Better Together: Using Qualitative Research for Better Quantitative Research

Recently, L&E Research hosted a webinar with guest speaker David F. Harris, Founder of Insight & Measurement. David is the author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions.

(Click here to view the recording of David’s Webinar.)

David wrote his book to address the following concerns about market research and questionnaires:

  • Research is rarely organized to support decision making
  • Often, no qualitative research is conducted prior to questionnaire development
  • Questions are often unclear, biased, or not answerable by the respondent
  • Questionnaire pretesting is not practiced widely enough
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Tagged: Questionnaires, Quantitative Research, Marketing Research, Qualitative Research

16 May 2016

L&E Webinar Recording | How to Write Better Screeners to Get the Right Respondents

Take the time and struggle out of writing screeners and start getting the right respondents for your qualitative research.

Screeners are ultimately short questionnaires. But unless they are written extremely well, the quality of respondents will suffer. On May 13, 2016, L&E hosted a webinar with David F. Harris, author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions.

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Tagged: Questionnaires, Marketing Research, Qualitative Research

14 Apr 2016

In Qualitative Research, Size Does Matter!

In qualitative research, variety is the spice of life. Moderators are particularly sensitive to the number of participants in their groups. Some firmly believe that twelve is the right number. Others are more comfortable with eight. The reasons for these preferences include:

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Tagged: Focus Groups, Marketing Research, Moderators, Qualitative Research, Focus Group Facilities

07 Apr 2016

Asking Better Questions for Better Market Research

You know the expression “Garbage In, Garbage Out?” Well, that applies to marketing research as well. One of the key pieces in any research project is the questionnaire. Whether it is in the form of a survey, a moderator’s guide or a one-on-one interview, the questions you ask are a critical success factor for developing insights and delivering meaningful, actionable results. So, if you aren’t asking the right questions, you won’t be able to meet the research objectives effectively.

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Tagged: Questionnaires, Quantitative Research, Marketing Research, Qualitative Research

18 Feb 2016

Start with the End in Mind: Make Sure your Research Leads to the Right Decisions

 “There is nothing like looking if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.” - J.R.R. Tolkien

All marketers struggle with scarce resources to address business challenges. Perhaps in no other marketing area are resources quite so limited as in market research. Management does not want to invest in high-quality research. Respondents don’t want to participate, and if they do participate, it is challenging to get them to give valuable information. Sometimes it seems as if insight is as rare as hen’s teeth.

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Tagged: Questionnaires, Marketing Research, Qualitative Research

04 Feb 2016

Recruiting the Best Market Research Respondents

Whether you’re conducting qualitative or quantitative market research, the quality of your respondents is the most critical factor in your project’s success. Excellent recruiting is a three-way street requiring strong communication and understanding between the client, the market researcher and the recruiter. And because there are so many moving parts to recruiting, there are many ways that it can go wrong.

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Tagged: Focus Groups, Marketing Research, Recruiting

03 Dec 2015

GRIT Commentary: Killing the Error of Omission

We are wrong and we know it.  Marketing research has always been plagued by error and assumptions; random sampling almost never is, all kinds of bias – observer, response, fatigue, scale.  The list of issues goes on and on.  Just as importantly, marketing research has been wrong by omission; that is to say that we could only ask questions – and evaluate the answers. At the end of the day, it is a calculated and reasonable “wrong”. 

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Tagged: Marketing Research, Qualitative Research

24 Oct 2015

L&E Workshop Video | Serve Your Customers Better with User Experience Research

With the explosion of user experience (or UX) in the business world, more companies are trying to incorporate UX research methods to better serve their customers. However, one test size does not fit all. Without employing the right series of research methods, companies can end up with an incomplete or misleading picture of their users. On October 23, 2015, L&E hosted a workshop with Amanda Stockwell, VP of User Experience for 352 inc. at our Columbus (Ohio) facility. Amanda discussed how to ensure your team is asking the right questions to better understand your users and their needs and to uncover white space opportunities.

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Tagged: Workshops, Quantitative Research, Marketing Research, Qualitative Research, Usability

01 Oct 2015

Webinar | Doing it Right: Tips & Tricks for the Top Marketing Tactics

All market researchers are doing some level of marketing in an effort to grow their firms. It’s imperative. But are you doing it right? Are you maximizing the impact of what you’re doing? How do you go from ‘OK’ results to ‘awesome’?

On September 30, 2015 L&E hosted a webinar, Doing it Right: Tips & Tricks for the Top Marketing Tactics, with guest speaker Steve Henke, Founder of Harpeth Marketing.

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Tagged: Marketing Research

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