22 Jan 2018

Webinar Recording | 6 Steps to Perfect Qual- Step 1: Qualitative Research Design

6 Steps to Perfect Qual - Free L&E Webinar Series

On January 17, 2018, L&E hosted our first webinar in our "Six Steps to Perfect Qual" webinar series for 2018 with Tia Maurer, David F. Harris and Jim White as our panelists. The first step in our series focused on qualitative research design and its importance to great qualitative research.  

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Tagged: Qualitative Research, Market Research, Webinar, Qualitative Research Design

04 Aug 2017

Emerging Methods in Qualitative Research Technology | New White Paper from L&E

Emerging Methods in Qualitative Research Technology

Landing a full 360 view of the consumer

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Technology is bringing researchers, stakeholders and brands closer than ever to their consumers. 

Small consultative researchers and corporate researchers alike need to provide the same impact from their research. Now, no matter the magnitude of your project or depth of your team, you can provide the same actionable insight with support from new qualitative research technology. 

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Tagged: Qualitative Research, Market Research, Neuromarketing, Virtual Reality, Technology

05 Jul 2017

6 Steps to Perfect Qual | New White Paper from L&E

6 Steps to Perfect Qual

White Paper Download

Step 1: Qualitative research design

With an optimized research design, a small consultancy can really punch above its weight.

This first official L&E trust guide shares the path to an optimized research design to start you out on your qualitative journey.

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Tagged: Qualitative Research, Market Research

25 May 2017

Virtual Reality in Marketing Research

Few developments in technology are as compelling as Virtual Reality (VR). This technology represents a completely unique way to experience life. My first experience with VR was about 4 years ago at a conference. When I put the headset on, I experienced my own personal case study for System 1 and System 2. One part of my brain knew exactly where I was (standing on a floor in a boring conference room in just another conference hotel), the other part knew exactly where I was (60 feet in the air, standing on a small pedestal with no handrails) – and it was two separate places – with two VASTLY different emotions. 

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Tagged: Qualitative Research, Market Research, Virtual Reality

30 Mar 2017

Emotional Measurement in Qualitative Research: Key Considerations

Prefrontal Cortex, Limbic System, System 1, Behavioral Economics, Emotional Quotient – all phrases that didn’t matter in the market research industry until recently (the definition of recently being up for debate). The point is, market researchers have learned that emotions play a critical role in consumer behavior and satisfaction. 

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Tagged: Qualitative Research, Market Research, Neuromarketing

26 Oct 2016

Interpreting Nonconscious Data | New eBook from L&E

The market research industry is approaching an alarming crossroads. On one hand, DIY tools like SurveyMonkey and Google Consumer Surveys are taking off, making it possible for anyone to create their own survey for free. Research firms are left vying for work on more complex studies that require their expertise and scale, and client-side researchers are equally challenged, as budgets dry up and internal clients expect insights that are faster, cheaper and actionable.

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Tagged: Qualitative Research, Market Research, Neuromarketing

07 Sep 2016

Qualitative Research: Adapting with the Needs of Researchers

Qualitative research is a set of methodologies whose common goal is to explore and uncover the hows and whys of consumer behavior. It’s left to quantitative research to measure the “how much”. The categories of qualitative and quantitative have been easy monikers to differentiate the concepts of exploration compared to confirmation, depth of insight compared to breadth of insight, the immeasurable contrasted to the measurable. 

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Tagged: Quantitative Research, Qualitative Research, Market Research

19 Aug 2016

Webinar Recording | The What, When, Why & How of Unobtrusive Observation

Ethnographic market research aims to understand the consumer in her natural environment. Typical ethnographic research requires a skilled interviewer to conduct the research onsite or in the respondent’s home, but a growing trend in market research is to employ a technique known as Unobtrusive Observation, in which the ethnography takes place without the interviewer present. This method allows respondents to act naturally, uncovering deep insights into the motivational drivers of those behaviors.

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Tagged: Market Research, observational ethnography

14 Jul 2016

Why Focus Groups are Thriving in a Digital World

Recently, technology has given marketers many new and innovative ways to tap in the customer psyche and create a stronger, more visceral understanding of the marketplace. And while these new market research tools have great promise, none has yet taken the place of the traditional focus groups in delivering valuable insight. As shown in the 2015 Greenbook Research Industry Trends (GRIT) report, 79% of respondents reported using qualitative research in the previous year - and traditional focus groups maintain their position as the most used qualitative methodology. In total, 68% of 2015 GRIT respondents reported using traditional, face-to-face focus groups, up from 59% in 2014.

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Tagged: Focus Groups, Qualitative Research, Market Research

02 Jun 2016

The Potential of Technology and Observational Research

Can you observe the future?  What about the past?  Can you observe something you haven’t seen?  Watching a movie or reading a book can let our brain contemplate these issues – but not experience it.  So until recently, the answer has been mostly ‘no’.  Observation has always been about what is happening now, and other qualitative techniques have been about “what would you do if....”.

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Tagged: Market Research, observational ethnography