06 Apr 2018

B2B Qual - going beyond in-depth interviews

For the deepest, most comprehensive insights and personal opinions, it is difficult to beat the one-on-one interview.  However, there are other options. Many people assume that B2B qualitative research cannot use the same variety of methods as B2C qual, or even B2B quant for that matter. While it’s true that the in-depth interview is a great way of gaining deep insights into a participant’s thoughts, the vast potential of the internet means there are more convenient ways to reach professionals with tight schedules across varying locations. Moreover, observational methods such as ethnography provide objective viewpoints of businesses that personal interviews may miss.

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Tagged: Focus Groups, Qualitative Research, Market Research, Qualitative Research Design, Online Qualitative, Video Communities, Online Communities, B2B, Ethnography

03 Apr 2018

Renee’s Takeaways - Quarterly Roundup

  1. Methodologies – There is no one-size fits all when it comes to methodology for your research. While focus groups definitely have their place and are necessary, we’re seeing more and more companies using behavioral methodologies such as in-home interviews, or video diaries, etc. to be able to capture those “in the moment” elements that you may not catch otherwise. People tend to act and respond more naturally in their own environment.
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Tagged: Focus Groups, Qualitative Research, Market Research, Technology, Qualitative Research Design, Online Qualitative, Video Communities, Remote Research, Online Communities, Respondents, Happiness, Screener

23 Mar 2018

Video open-ends – think outside the box

Consumers have a lot of opinions and valuable advice to offer, but how can we ensure they’re heard?

Video puts data collection tools right into the hands of consumers. It does a great job in engaging research participants so that they know they are really being listened to. It puts them center stage, making them feel their worth and their value. With video open ends, participants aren’t constrained by text box responses, or even worse, a pre-written answer key. They are able to elaborate on their thoughts and opinions, while conveying their true emotions and feelings. And this is all done much quicker and easier, and on a more personal level, than typing in a box.

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Tagged: Focus Groups, Qualitative Research, Market Research, Video Analytics, Qualitative Research Design, Video Communities

22 Mar 2018

6 Steps to Perfect Qual Series: Step 3 - Fieldwork & Data Collection | New White Paper from L&E

6 Steps to Perfect Qual

White Paper Download

Step 3: Fieldwork & Data Collection

When you back your fieldwork and data collection with the latest technology, you can’t go wrong.

Download the latest L&E trust guide to access new (and go-to) qualitative research techniques, along with the in-the-moment tools, video analytics, and other technology they run on. In this paper we’ll also share practical tips in choosing the right facility and creating an optimal research environment for participants.  

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Tagged: Focus Groups, Qualitative Research, Market Research, Data Collection, Fieldwork

06 Mar 2018

More time to focus on the good (participants)

Looking for respondents who wear glasses three times a week, eat steak tartare once a month, and go for just one run a year (every January)?

In our last blog, we discussed the power in using recruitment software to fend off and quarantine problem participants, such as those troublesome ‘professionals’. The latest technology and quality recruitment methods take care of these problem participants for us – allowing us to move on and focus on the good. 

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Tagged: Focus Groups, Recruiting, Qualitative Research, Market Research, Qualitative Research Design, Participants

22 Feb 2018

The myth of cheaters and repeaters - An insider’s look into qualitative research participants

If you think professional respondents and problem participants are disrupting the quality of your insight, then you’ve fallen for the tired propaganda of those on a mission to steer clients away from qualitative research.

That’s right, it’s a myth.

Of course, professional participants do exist, and a lot of people only want to help for the sake of the incentive. But the thing is, they don’t actually prove a problem for qualitative researchers. It’s not because these people don’t try to cause a problem, but it’s because as an industry we have barricades in place to fend them off completely. And if they slip through, we have the knowhow to quarantine them before they can affect the insight. Therefore, although cheaters and repeaters do exist, they just don’t make it in the world of qual – and certainly not in our panels.

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Tagged: Focus Groups, Recruiting, Qualitative Research, Market Research, Qualitative Research Design, Participants

13 Feb 2018

6 Steps to Perfect Qual Series: Step 2 - Qualitative Research Recruitment | New White Paper from L&E

6 Steps to Perfect Qual

White Paper Download

Step 2: Qualitative research recruiting

How do you get the best insight? You recruit the best possible participants.

This L&E trust guide shares the power behind quality recruits with a series of best practice steps.

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Tagged: Focus Groups, Recruiting, Qualitative Research, Market Research, Respondents

08 Mar 2017

Qual at Quant Scale

Quantitative and Qualitative – Not Much Longer.

Most that have been in the research industry for more than a couple of years have experienced the following situation as we’ve sat behind the glass with our client:

  • Marketing: Did you hear what that person just said. That’s brilliant. That’s our solution.
  • Researcher: That was good, but it’s just one voice. We are exploring right now. We’ll validate this idea in the next phase.
  • Marketing: I think we have our answer.
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Tagged: Focus Groups, Quantitative Research, Marketing Research, Qualitative Research

14 Jul 2016

Why Focus Groups are Thriving in a Digital World

Recently, technology has given marketers many new and innovative ways to tap in the customer psyche and create a stronger, more visceral understanding of the marketplace. And while these new market research tools have great promise, none has yet taken the place of the traditional focus groups in delivering valuable insight. As shown in the 2015 Greenbook Research Industry Trends (GRIT) report, 79% of respondents reported using qualitative research in the previous year - and traditional focus groups maintain their position as the most used qualitative methodology. In total, 68% of 2015 GRIT respondents reported using traditional, face-to-face focus groups, up from 59% in 2014.

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Tagged: Focus Groups, Qualitative Research, Market Research

03 May 2016

How to Choose a City for Your Market Research Project

One of the most critical elements to ensuring market research project success is to make sure you have the right respondents. Whether your project is qualitative or quantitative, if the participants do not have the information you need – or can’t express it – you’ve lost not only a battle, but the war. In addition to clearly specifying the characteristics and specifics about your qualified respondents, the location of your research is also important.

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Tagged: Focus Groups, Focus Group Facilities, Market Research

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