Focus groups and other qualitative research techniques are often used to generate ideas for new product development. In spite of this frequent application, it is notoriously difficult to bring eight, ten or even twelve strangers together for a discussion. Add to that the need to get them to open up and “be creative” about your brand, messaging or products and services, and you have a real challenge.Read more >
Kansas City, MO, Walnut Creek, CA and Raleigh, NC - January 11, 2019 - L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its continued expansion with the recent acquisition of Q & A Research Inc.’s Focus Suites Division in Kansas City, Missouri and Walnut Creek (East Bay), California.Read more >
1. Regarding sharing qualitative insights – When we share our insights with clients, we want to keep it fresh, and keep them engaged throughout our journey. We heard directly from our expert panel during our June webinar “Qualitative Analysis and Insight Communication” about their experiences, and things they’ve learned. Here are just a few -
- Be sure to incorporate the use of multimedia to keep your presentation interesting.
- If you can, put yourself in the consumer’s shoes. Immerse yourself in their experience, go through their exercise, walk through it the way they would. By doing this, not only do you have the data to share, but you have a unique perspective to share your insights.
6 Steps to Perfect Qual
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Step 5: Insight Communication
Once you’ve completed your qualitative research, it’s crucial to communicate the results in a way that motivates clients and stakeholders to take action. So, how can this be accomplished?Read more >
Robots replacing humans is a fear that has been increasingly dominant in the media in recent years. The increasing presence of technology in everyday life and the decreasing need for humans in a variety of tasks has led to the fear that humanity will one day be rendered obsolete. Although technology has been present in quantitative data analysis, especially big data analysis, for a number of years, it is now increasingly being used in qualitative data analysis too, because of developments that allow robots to process natural language. Technology can help qualitative research by providing textual analysis, sentiment analysis, image and video analysis and voice recognition, leading to interview analysis, but to what extent can technology take over the role of qualitative researchers? Ultimately, what value do humans bring to the process?Read more >
6 Steps to Perfect Qual
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Step 4: Qualitative Analysis
To get to the heart of qualitative analysis, you need to dig deep, as well as scope the bigger picture, to provide actionable insight for the client to address the problem.
This next L&E trust guide sets the scene for the current scale of qualitative data, and offers research consultants a way to grasp the large amount of information by using the latest thinking and technology.Read more >
It’s no secret that qualitative data is harder to analyze than quantitative. The replacement of ticked boxes for a plethora of data from verbatim, videos, group conversations and observations means that participant answers are vastly more time consuming to categorize. Not only this, but the context and motivations of the individuals need to be considered in addition to their responses and behaviors. But the effort is worth it; you can work to really understand consumer behavior and get to the ‘why’ behind the ‘what’.
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6 Steps to Perfect Qual - Free L&E Webinar Series
On April 11, 2018, L&E hosted our second webinar in our "Six Steps to Perfect Qual" webinar series for 2018 with Teressa Johnson, Heather Hall and Brett Watkins as our panelists. The second step in our series focused on qualitative research recruiting and its importance to great qualitative research.Read more >
For the deepest, most comprehensive insights and personal opinions, it is difficult to beat the one-on-one interview. However, there are other options. Many people assume that B2B qualitative research cannot use the same variety of methods as B2C qual, or even B2B quant for that matter. While it’s true that the in-depth interview is a great way of gaining deep insights into a participant’s thoughts, the vast potential of the internet means there are more convenient ways to reach professionals with tight schedules across varying locations. Moreover, observational methods such as ethnography provide objective viewpoints of businesses that personal interviews may miss.Read more >
- Methodologies – There is no one-size fits all when it comes to methodology for your research. While focus groups definitely have their place and are necessary, we’re seeing more and more companies using behavioral methodologies such as in-home interviews, or video diaries, etc. to be able to capture those “in the moment” elements that you may not catch otherwise. People tend to act and respond more naturally in their own environment.
Tagged: Focus Groups, Qualitative Research, Market Research, Technology, Qualitative Research Design, Online Qualitative, Video Communities, Remote Research, Online Communities, Respondents, Happiness, Screener