24 May 2018

Qualitative analysis: where do the humans bring value?

Robots replacing humans is a fear that has been increasingly dominant in the media in recent years. The increasing presence of technology in everyday life and the decreasing need for humans in a variety of tasks has led to the fear that humanity will one day be rendered obsolete. Although technology has been present in quantitative data analysis, especially big data analysis, for a number of years, it is now increasingly being used in qualitative data analysis too, because of developments that allow robots to process natural language. Technology can help qualitative research by providing textual analysis, sentiment analysis, image and video analysis and voice recognition, leading to interview analysis, but to what extent can technology take over the role of qualitative researchers? Ultimately, what value do humans bring to the process?

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Tagged: Focus Groups, Qualitative Research, Market Research, Data Collection, Qualitative Analysis, Machine Learning, Qualitative Data, Artificial Intelligence

22 Mar 2018

6 Steps to Perfect Qual Series: Step 3 - Fieldwork & Data Collection | New White Paper from L&E

6 Steps to Perfect Qual

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Step 3: Fieldwork & Data Collection

When you back your fieldwork and data collection with the latest technology, you can’t go wrong.

Download the latest L&E trust guide to access new (and go-to) qualitative research techniques, along with the in-the-moment tools, video analytics, and other technology they run on. In this paper we’ll also share practical tips in choosing the right facility and creating an optimal research environment for participants.  

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Tagged: Focus Groups, Qualitative Research, Market Research, Data Collection, Fieldwork

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