22 Apr 2015

Understanding Consumer Psychology for Better Insights: Workshop Video

L&E recently hosted the workshop "Seeing the Forest for the Trees: Understanding Consumer Psychology for Better Insights" led by Jason Rogers. Jason is Product Expert and Lead Trainer for Noldus, the leading expert in observational behavior in both laboratory and natural settings.

Consumer Psychology – or understanding how and why consumers behave the way they do – is the foundation of Marketing Research. In the workshop, Jason discussed the evolution of Consumer Psychology and how an integrated understanding of consumer thinking, feeling, and behaving can improve the insights you get from Marketing Research.

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Tagged: Consumer Psychology, Workshops, Marketing Research, Qualitative Research

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