06 Dec 2018

6 Steps to Perfect Qual Series: Step 6 - Maintaining Client Relationships | New White Paper from L&E

6 Steps to Perfect Qual

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Step 6: Maintaining Client Relationships

A good marketing strategy is paramount in building client relationships, from generating new business to encouraging former clients to use your services again. So, how can you use your resources to effectively nurture your leads?

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Tagged: Qualitative Research, Market Research, Client Relationships, Recruiting Partner

04 Dec 2018

Renee’s Takeaways - Get the scoop on L&E's Final Webinar of 2018!

Webinar Series Summary

6 Steps to Perfect Qual: Step 6 - Maintaining Client Relationships – Webinar held on November 14, 2018

In this webinar in our series, we focused on Maintaining Client Relationships. We had the opportunity to chat with three panelists who are beyond experts on this topic. First up, Megan Nerz. Megan has been in the research business for about 35 years, and during that time, founded MLN Research, a small qualitative house with 5 moderators/researchers. Megan’s background is in psychology and applied communications research. Next is Sherry Behnke, Consumer Insights Manager with Kimberly-Clark Corporation.

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Tagged: Qualitative Research, Technology, Webinar, Market Research, Client Relationships, Recruiting Partner

29 Nov 2018

Webinar | 6 Steps to Perfect Qual- Step 6: Maintaining Client Relationships

FREE ON-DEMAND L&E WEBINAR

On November 14th, 2018, L&E hosted our final webinar in our webinar series for 2018. The topic was maintaining client relationships. 

Guest Speakers: 

  • Sherry Behnke, Consumer Insights Manager, Kimberly-Clark
  • Megan Nerz, Market Research Consultant/Owner of MLN Research
  • Merrill Dubrow, President/CEO, M/A/R/C Research
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Tagged: Qualitative Research, Market Research, Webinar, Client Relationships

13 Nov 2018

Get rid of the sales pitch: use your qualitative skills to win new business

As qualitative researchers it’s our job to understand and interpret people, to find out their thoughts and feelings, and to understand why they do the things they do. Although often overlooked, this ability to relate with people and understand them is also essential to business development and dare we say it, sales. Potential clients don’t necessarily want a generic business pitch from you, and instead want to know that you understand their business needs and care about solving their problems. There are plenty of ways to connect with and nurture a new business lead without a pitch and luckily for you, these are all innate in the skill set of a qualitative researcher.

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Tagged: Qualitative Research, Market Research, Client Relationships

08 Nov 2018

Partners not vendors

When interacting with clients it’s important to use the right terminology to describe the relationship you have with them. Using the wrong word risks devaluing the work you do together, making the valuable contributions you bring seem unimportant. Describing yourself as a ‘supplier’ or ‘vendor’ can be interpreted to have this effect.

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Tagged: Qualitative Research, Market Research, Client Relationships, Recruiting Partner

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