07 Apr 2015

The Power of Qualitative Research: Part 3

In our latest eBook, Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!, we explored how qualitative research addresses common marketing and business challenges, such as developing new products or better understanding your brand. For each of those challenges, we included a case study to illustrate how qualitative research provided important insights to marketers.

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Tagged: Case Studies, Marketing Research, Qualitative Research

02 Apr 2015

The Power of Qualitative Research: Part 2

Case studies are a great way to expand our thinking about qualitative research and how it can be applied to different business decision making challenges. To follow-up our new eBook, Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!, we present two additional case studies that demonstrate how qualitative research addresses common marketing and business challenges.

The first case study shows how bringing the customer into the boardroom (often through qualitative research) sets the tone for customer-focused decision making. The second case study is actually several case studies that demonstrate how usability testing can save time and money.

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Tagged: Case Studies, Marketing Research, Qualitative Research

17 Feb 2015

The Power of Qualitative Research: Part 1

In our new eBook, Applying Qualitative Research to Marketing Challenges: Better Insight, More Success!, we discuss how qualitative research can be used to address common marketing and business challenges and provide several case studies to illustrate real-world applications of qualitative research. As a follow-up to the eBook, we have identified some additional case studies that further exhibit the power of qualitative research. In this post, we will discuss two of these case studies: The first study demonstrates how qualitative research can be used to develop your brand strategy and the second study illustrates the importance of conducting qualitative research when developing concepts for new products.

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Tagged: Case Studies, Marketing Research, Qualitative Research

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