28 Apr 2016

Why Qualitative Research is Necessary to Add Meaning to Big Data | New eBook

“Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action.”

-“Digital Insights Are the New Currency Of Business”, Forrester Research, April 2015 

 

“Big Data” is the term used to describe how advancing trends in technology will change the way information is delivered to businesses. A lot more data now exists. In fact, industry pundits note that 90% of the data that exists today was created in the last two years. And, with the sheer volume of social media and mobile data streaming in daily, businesses expect to use Big Data to aggregate all of this data, extract information from it, and identify value to clients and consumers.

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Tagged: Qualitative Research, Big Data, Market Research

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