08 Jun 2017

AI and Automation

AI and Automation - More Time for the Good Stuff.

AI and Automation.  These are terms that were first associated with big data, then with structured data, and now with small unstructured data (read “qualitative”).  The capabilities of AI and automation are filtering into most aspects of the qualitative process.  And the result is qualitative research that is often cheaper, faster, and - recognizing that this word is subjective – better.  But more importantly, it opens the analyst’s time for the good stuff – solving the client problem.

Read more >

Tagged: Marketing Research, Qualitative Research, Big Data, Automation

17 Feb 2017

L&E Webinar Recording | Automation: Assessing the Impact on Qualitative Research

Automation is set to be a game changer for market research in 2017, a view supported by the recent GRIT report which listed it as one of the top factors likely to disrupt ‘business as usual’ in 2017. Most of the discussion about Automation has focused, so far, on its impact in quantitative areas, such as survey design, analysis, and big data. But Automation is also threatening to disrupt, challenge, and change the way many aspects of qual are conducted.

Read more >

Tagged: Automation, Qualitative Research

Recent Posts