02 Jun 2016

The Potential of Technology and Observational Research

Can you observe the future?  What about the past?  Can you observe something you haven’t seen?  Watching a movie or reading a book can let our brain contemplate these issues – but not experience it.  So until recently, the answer has been mostly ‘no’.  Observation has always been about what is happening now, and other qualitative techniques have been about “what would you do if....”.

Read more >

Tagged: Market Research, observational ethnography

16 May 2016

L&E Webinar Recording | How to Write Better Screeners to Get the Right Respondents

Take the time and struggle out of writing screeners and start getting the right respondents for your qualitative research.

Screeners are ultimately short questionnaires. But unless they are written extremely well, the quality of respondents will suffer. On May 13, 2016, L&E hosted a webinar with David F. Harris, author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions.

Read more >

Tagged: Questionnaires, Marketing Research, Qualitative Research

03 May 2016

How to Choose a City for Your Market Research Project

One of the most critical elements to ensuring market research project success is to make sure you have the right respondents. Whether your project is qualitative or quantitative, if the participants do not have the information you need – or can’t express it – you’ve lost not only a battle, but the war. In addition to clearly specifying the characteristics and specifics about your qualified respondents, the location of your research is also important.

Read more >

Tagged: Focus Groups, Focus Group Facilities, Market Research

28 Apr 2016

Why Qualitative Research is Necessary to Add Meaning to Big Data | New eBook

“Businesses are drowning in data but starving for insights. Worse, they have no systematic way to consistently turn data into action.”

-“Digital Insights Are the New Currency Of Business”, Forrester Research, April 2015 

 

“Big Data” is the term used to describe how advancing trends in technology will change the way information is delivered to businesses. A lot more data now exists. In fact, industry pundits note that 90% of the data that exists today was created in the last two years. And, with the sheer volume of social media and mobile data streaming in daily, businesses expect to use Big Data to aggregate all of this data, extract information from it, and identify value to clients and consumers.

Read more >

Tagged: Qualitative Research, Big Data, Market Research

14 Apr 2016

In Qualitative Research, Size Does Matter!

In qualitative research, variety is the spice of life. Moderators are particularly sensitive to the number of participants in their groups. Some firmly believe that twelve is the right number. Others are more comfortable with eight. The reasons for these preferences include:

Read more >

Tagged: Focus Groups, Marketing Research, Moderators, Qualitative Research, Focus Group Facilities

07 Apr 2016

Asking Better Questions for Better Market Research

You know the expression “Garbage In, Garbage Out?” Well, that applies to marketing research as well. One of the key pieces in any research project is the questionnaire. Whether it is in the form of a survey, a moderator’s guide or a one-on-one interview, the questions you ask are a critical success factor for developing insights and delivering meaningful, actionable results. So, if you aren’t asking the right questions, you won’t be able to meet the research objectives effectively.

Read more >

Tagged: Questionnaires, Quantitative Research, Marketing Research, Qualitative Research

01 Apr 2016

L&E Research Expands to Minneapolis, Minnesota

 

Minneapolis, MN and Raleigh, NC - April 1, 2016 - L&E Research, the preferred choice for recruiting and facilities in the qualitative market research industry, is pleased to announce its continued expansion with the recent acquisition of Focus Market Research in Minneapolis, Minnesota.  

Read more >

Tagged: Qualitative Research

18 Mar 2016

Webinar Recording | Mobile Research in 2016: An Update

Research participants have spoken: They are demanding that research is mobile friendly. However, too few researchers are listening. There is a growing gap between what participants are demanding and what researchers are offering, just as there is a growing gap between what is possible and what researchers are doing. This webinar provides a 2016 update of mobile market research and provides key actionable recommendations for what researchers should be doing. The webinar covers both quantitative and qualitative research.

Read more >

Tagged: Workshops

18 Feb 2016

Start with the End in Mind: Make Sure your Research Leads to the Right Decisions

 “There is nothing like looking if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.” - J.R.R. Tolkien

All marketers struggle with scarce resources to address business challenges. Perhaps in no other marketing area are resources quite so limited as in market research. Management does not want to invest in high-quality research. Respondents don’t want to participate, and if they do participate, it is challenging to get them to give valuable information. Sometimes it seems as if insight is as rare as hen’s teeth.

Read more >

Tagged: Questionnaires, Marketing Research, Qualitative Research

04 Feb 2016

Recruiting the Best Market Research Respondents

Whether you’re conducting qualitative or quantitative market research, the quality of your respondents is the most critical factor in your project’s success. Excellent recruiting is a three-way street requiring strong communication and understanding between the client, the market researcher and the recruiter. And because there are so many moving parts to recruiting, there are many ways that it can go wrong.

Read more >

Tagged: Focus Groups, Marketing Research, Recruiting

Our Feed