16 May 2016

L&E Webinar Recording | How to Write Better Screeners to Get the Right Respondents

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Take the time and struggle out of writing screeners and start getting the right respondents for your qualitative research.

Screeners are ultimately short questionnaires. But unless they are written extremely well, the quality of respondents will suffer. On May 13, 2016, L&E hosted a webinar with David F. Harris, author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions. David provided detailed examples of how to improve your screeners to get better respondents for your qualitative research.

Webinar Recording

 

Webinar Presentation

To download a PDF of David's presentation from the webinar, click here.

About David F. Harris

David-Photo-BWDavid F. Harris conducts qualitative and quantitative research for companies in a variety of industries. As founder of Insight & Measurement, he also conducts training and consulting on questionnaire design and screener development. He is author of, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions. He received his B.A. from Reed College, in Portland, Oregon, and his M.A. in Quantitative Psychology from the L. L. Thurstone Psychometric Laboratory at the University of North Carolina at Chapel Hill.

Topics: Questionnaires, Marketing Research, Qualitative Research